Digital River provides a unique opportunity for software publishers and retailers to reap the benefits of increased sales and revenues while gaining the efficiency of online delivery. Digital River maintains the world's largest online database of software products on their virtual shelves. Digital River also provides non-software firms with web-based commerce solutions to outsource their online sales and marketing effects. Using Digital River's sophisticated e-commerce technology, companies can provide services that allow customers to immediately purchase products. Digital River acts as a partner, enabling clients to retain primary brand recognition with the customer.
The Digital River system provides its network of software publishers and dealers with a number of opportunities and benefits, including:
| Service | Feature | Client Benefit | Consumer Benefit |
| Electronic Software Delivery (ESD) | Freedom from inventory, packaging and warehousing; 100 percent product registration; and unlimited shelf space. | Reduced expense, increased profits to the desktop 24 hours a day; increased marketing capabilities through buyer profiles; and increased sales through expanded inventory. | Immediate delivery of software; easy-to-use shopping process; and huge selection of software choices. |
| E-commerce Solutions | Fully integrated e-commerce system; all departments and trading partners communicate electronically; order confirmation; payment verification; inventory location; shipment coordination; customer communication. | Increased efficiency; accurate and timely communication with the customer and other trading partners; error-free order entry; compressed order cycle time; increased sales and retention; real-time tracking capabilities; reduced inventory carrying costs. | Easy-to-use shopping process; improved communications regarding order status and shipment; improved service; reduced order cycle time. |
| Web Store Hosting | Complete e-commerce site development; 24 hours/7 days a week customer service and phone ordering options; quick up-time. | Reduced expense for development; improved site sales performance; reduced expense and increased sales; and reduced time and expense for development. | Efficient and customer-friendly sales processing and marketing functionality; choice of buying process; ease of access to online help; and quicker access to more products. |
| Physical Fulfillment | Physical delivery capability. | Reduced time and expense for coordination, warehousing and shipment. | Next-day delivery options for boxed software packages. |
| Merchandising | Maximize site traffic and increase product sales; up-sell, cross-sell and bundling of products; and one-on-one marketing. | Increased revenues and return on investment; increased product sales; and increased sales through personalization. | Opportunity for new products and reduced prices; opportunity for multiple product purchases and price breaks; and receive information on products that meet specific needs. |
| Data Warehousing and Data Mining | Use of sales data for marketing and development promotions. | Enhance the customer relationship; and increase repeat sales and revenue. | Learn about new products and offers; and immediate upgrade notification. |
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