Digital River ICE Awards 2007 Qualifications

Tips for Writing Memorable ICE Awards Entries
· Include financial results.
· Include measurable results (i.e. increased close ratios by x percent; sales for product y increased $z or x percent; increased operational efficiencies by y percent; site traffic increased x percent).
· Don't worry about the writing - we're looking for a detail-rich explanation about your e-commerce objectives, program and results, not a Pulitzer Prize winning composition.

Qualifications
· Entrants must be current Digital River clients.
· The campaign or initiative that you describe in the ICE Awards entry must have been launched and have generated measurable results between April 1, 2006, and March 31, 2007.
· Your company can enter multiple awards categories, but only one category can be submitted per entry form.
· Your company cannot win the same ICE Award consecutively.
· Judges will select up to two winners for many of the ICE Awards categories.
· Candidates and winners of the ICE Awards must be willing to disclose "measurable results." It is preferable that you share the financial results of your e-commerce campaigns and strategies. However, important metrics (actual or percent increase) that represent barometers of success must be shared.

Benefits and Prizes
· Digital River will present each of its ICE Awards winners with a crystal ICE Award.
· Winners of the ICE Awards will have their names published in a press release that will be distributed to media all over the world.
· Winners of the ICE Awards may have opportunities to speak to the press on a pre-approval basis. The press will want to hear your results and unique strategies!
· Winners of the ICE Awards will have their stories published on Digital River's corporate Web site.
· Winners will be invited to present with their account manager during educational sessions at Digital River's Global Network Sales Summits.

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