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| Printable Version – Clients: Case Studies |
The Situation
It’s a common situation that companies are facing today: the challenge of getting an increasingly larger job done with increasingly fewer resources. A major mobile device manufacturer was facing the aftermath of extensive personnel cuts and shrinking margins on its key products, yet needed to deliver more and improved products and services to meet customer demands.
The manufacturer was challenged with providing its key business partners with new, innovative solutions for mobile devices and digital products, such as wireless content aggregation and consulting. In doing so, the client would be able to grow its existing relationships, create new revenue sources to combat its shrinking margins and become a front-runner in bringing new revenue streams to its carrier partners.
The company’s first step was to bring part of its business online to enable direct-to-consumer accessory sales. They also built shopping carts on their carriers’ behalf to enable them to sell directly to consumers. While this solution accomplished the goal of generating a new revenue stream for the manufacturer, it also caused the creation of an excessive number of shopping carts, redundant systems and a significant drain on resources—which is exactly what they needed to avoid.
The Solution
The manufacturer needed an e-commerce solution that would improve customer satisfaction, reduce the burden on its staff and budget, and that could generate new revenue. Digital River offered the manufacturer access to its expertise in the many broad areas of e-commerce; a solution that enabled the manufacturer to establish and reinforce its brand with end customers and carrier partners; a delivery schedule that could meet an aggressive timeframe; and best practices that have proven to deliver a high-quality finished product.
Digital River was able to immediately step in with its outsourced business model and make a seamless transition to its commerce solution. The new solution consolidated and streamlined the redundant systems and shopping carts on the front end, and connected seamlessly with the client’s existing data warehouse on the back end to act as a true extension of the manufacturer’s operations. Through this integration, the Digital River solution is able to deliver personalized catalogs that are specific to each user’s preferences and shopping habits—making it easier for them to shop. The catalogs also enabled the client to market and sell value-added, personalized services to each unique customer through an automated system. In addition, the Digital River solution enabled the manufacturer to reach and sell value-added services to thousands of end customers through its enhanced carrier partner relationships. These enhanced relationships enable both parties to share customer data and use it to more effectively market their products and services.
And, because Digital River is an outsourcer, the manufacturer could focus its resources on projects where its time was more strategically spent, without having to waste money or staff maintaining and upgrading an e-commerce solution.
The Result
An e-commerce solution delivered on time and within budget that delivered the desired results. The finished product provided the manufacturer’s customers with new and enhanced services, produced a new revenue stream, reduced their total cost of ownership, and relieved the pressure from small staff and budget sizes. In fact, the manufacturer was so pleased with the results delivered that they moved several of its other strategic e-business projects to Digital River. |
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