TechSmith, Makers of Snagit and Camtasia, Expands Global Commerce Relationship with Digital River
MINNEAPOLIS — July 25, 2013 — Digital River, Inc. (NASDAQ: DRIV) announced the expansion of global commerce support for TechSmith, publishers of Snagit and the Camtasia line of video recording and editing software. Digital River, which already manages TechSmith’s European and Japanese commerce operations, was selected to take over TechSmith’s North American commerce operations from an in-house solution.
In North America, TechSmith will migrate to Digital River’s cloud-based, multi-tenant SaaS commerce solution to accelerate time-to-market and bolster the software developer’s online channel. In Europe and Japan, TechSmith is already taking advantage of Digital River’s global commerce system and on-the-ground experts from local offices for critical language support as well as the ability to transact using local currencies and payment methods. Further, Digital River’s in-house digital marketing agency will advance the publisher’s email and affiliate marketing efforts worldwide.
“We want to provide an online purchase experience for our customers that is easy and intuitive,” said Kate Cansfield, director of global web properties and ecommerce at TechSmith. “With Digital River’s global commerce and e-marketing solutions powering our European, Japanese and North American online stores, we can extend that user-friendly philosophy to the online purchase experience we create for our customers around the world.”
TechSmith’s software makes it easy to create compelling, polished content that can be shared easily. The software enables screen captures, computer screen recordings, content management and sharing for impactful visual communications. The company’s popular suite of products includes Snagit, Camtasia Studio, Camtasia for Mac, Camtasia Relay, and Morae, among others.
“Digital River has built its business by providing the global solutions and local expertise that companies need to build, manage and grow their online businesses,” said John Strosahl, executive vice president for Digital River. “We are excited about expanding our domestic and international relationship with TechSmith, and helping them drive added efficiencies outside of an in-house solution. We will put our commerce services and interactive marketing agency to work delivering more value for their customers and more sales across their global online channel.”
About TechSmith Corporation
Founded in 1987, TechSmith Corporation provides practical business and academic software tools and services. TechSmith’s solutions enable users to capture, record and enhance digital content so they can share information and knowledge in compelling multimedia formats, and allow others to observe, analyze and learn from their experiences. TechSmith products are used by 99 percent of the Fortune 500. Visit www.TechSmith.com for more information.
About Digital River, Inc.
Digital River, Inc. builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
Forward-Looking Statement
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support TechSmith’s commerce and marketing efforts; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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