Digital River has been at the forefront of performance marketing for more than a decade. Our unique approach to display advertising allows us to focus on true ROI-centric optimization and accountability to impact revenue through attribution analysis. As with our other marketing services, we optimize every facet of the campaign—from the ad impression through the landing page and shopping cart. Our global scale allows us to leverage the right mix of ad networks for any market, any goal.
Direct Vendor Relationships
Digital River has direct vendor relationships in the display, mobile, social and video verticals. We pass along our negotiated media rates to our customers, which we are able to obtain due to the large volume of campaigns that we execute.
Examples include, but are not limited to, remarketing, look-alike modeling, behavioral targeting, contextual targeting and conquesting.
Ensures that all media dollars are maximized to optimal efficiencies and budget allocations across measured channels in order to avoid wasted dollars.
In-house creative, translation and development teams save money and reduce time to go live with a campaign.
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