Digital River Blog
Keep current with commerce, payments and marketing news, education and best practices.
By Alex Becker / December 21, 2015

With the holiday season in full swing, free shipping promotions are practically everywhere it seems. And they should be during the holidays when online brands are in the thick of their heaviest promotions. But what about the rest of the year? Are you planning to offer free shipping out of a “me-too” mentality because you…

By Alex Becker / August 12, 2014

Manufacturers are selling themselves short when they fail to launch a direct-to-consumer (DTC) channel. Contrary to the lingering myths of channel conflict, DTC channels do not harm channel partnerships—in many cases it strengthens them. For example, it is not inconsistent for a manufacturer’s website to offer consumers an option to purchase directly as well as…

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