Digital River Blog
Keep current with commerce, payments and marketing news, education and best practices.
By Jeff Dahlby / December 10, 2014

Savvy digital marketers know that one of the best ways to improve ROI and drive more conversions is to optimize digital ad content. Luckily, a little word smithing and a few emarketing tricks can get you most of the way there. Here are three tricks to keep in mind: Write more effective ad copy Increase…

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