Digital River Blog
Keep current with commerce, payments and marketing news, education and best practices.
By Kara Trivunovic / July 10, 2014

Industry analysts have been predicting the demise of email ever since social media platforms became a favorite communication venue for younger consumers. But the fact is – email marketing remains a strong channel that’s driving sales across virtually all customer groups. Email is an effective platform for generating rich data that can then be applied…

By Kara Trivunovic / April 3, 2014

Email is a channel that has been producing results for marketers for years; so much so, that many take its ability to be timely and relevant for granted. During a presentation I saw recently, a gentleman stood at the front of the room and stated, very matter-of-factly, that email wasn’t working for him anymore. Then…

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