Digital River Blog
Keep current with commerce, payments and marketing news, education and best practices.
By Luke Frandrup / April 30, 2015

Let your channel drive acquisitions to you, not from you. If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct? Do you refer the potential customer to your channel partners and allow them to convert the traffic into…

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