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Dreamforce 2019: Guide to Ecommerce

By: Nick Wassenberg
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Dreamforce 2019 – one of the biggest and most widely-known conferences and for industry leaders, innovators, and trailblazers of all backgrounds – is quickly approaching. Taking place November 19-22 in San Francisco, there are over 2,700 sessions and workshops, including our own session on Thursday highlighting our ecommerce solution for global growth. In addition, you can attend 50 keynotes that promise to give actionable insights on how business leaders can drive their companies forward.

And while there will be no shortage of inspiration, advice, and knowledge being shared, the sheer size of Dreamforce can seem daunting to many. If you’re an ecommerce leader heading to San Francisco, read on for some tips on how to navigate the four-day extravaganza.

Commerce Happenings at Dreamforce 2019

From keynotes to networking to demos, there’s no shortage of commerce opportunities at this year’s Dreamforce. Attendees can look forward to learning about the newest trends in ecommerce, how the industry is growing, and what they should focus on to propel global growth. For specific commerce-focused sessions, browse the Dreamforce Trail Maps offered for both ecommerce executives and business leaders. Here’s a list of other happenings to keep in mind:

  • Attend the Commerce keynote on Wednesday, November 20 to hear about how trailblazers from L’Oreal, Kellogg’s, Travelex and more are reinventing commerce. They’ll be discussing trends such as AI, connectivity, rising customer expectations, and headless commerce that are driving transformational growth in the industry.
  • Between sessions, take a chance to collaborate and connect with peers and industry leaders by visiting Commerce Cloud in the Lodge at the Palace hotel.
  • In between networking and attending sessions and keynotes, check out Commerce Cloud in the Campground to learn more about B2B and B2C Commerce with demos and expert consultations.
  • Head to the AppExchange Zone to learn about what’s available and what’s new on the AppExchange (hint: see below!).

Spotlight on B2B Commerce

Consumer expectations are higher than ever, and business buyers are following suit. According to a Salesforce report, 69% of business buyers expect an Amazon-like business buying experience. However, only 27% of business buyers say companies generally excel at meeting their standards for an overall experience, signaling plenty of room for improvement.

Last year’s Dreamforce event marked the debut of Salesforce’s B2B Commerce offerings. And at their Connections event in June, Salesforce announced their growing B2B Commerce partner ecosystem with new AppExchange partner apps, a big milestone in their commitment to improving B2B experiences via strategic partnerships. At Dreamforce 2019, expect a focus on B2B ecommerce (with 68 B2B ecommerce events taking place, to be exact!) and the rapid growth this industry is experiencing.

Revealed at Dreamforce: The Ultimate Ecommerce Solution for Global Growth

We might be biased, but there’s one session we hope you will check out if you’ll be in San Francisco. As an AppExchange partner, we’re holding a session with Avid Technology and Salesforce to discuss Avid’s B2B Commerce journey and why the company joined forces with Digital River and Salesforce to create a complete solution focused on global growth.

Time & Location
Thursday, November 21, 3:30 PM – 5:50 PM
Moscone West, AppExchange Landing Theater

Mike French, Senior Director of Partnerships, Digital River
Josh Israels, Director of Strategic Product Partnerships, Salesforce
Sameer Khasnis, Senior Director of Digital Platforms, Avid Technology

If you’re selling across borders, there’s no better way to grow than with Salesforce Commerce Cloud and Digital River. Learn how it works at Dreamforce 2019! Visit us at Booth 1834 for free demos and networking opportunities, and reserve a demo time here to meet with a Digital Representative and see the solution firsthand. See you soon!

Not attending Dreamforce? Learn more now about how our unique integration allows brands to create superior online buying experiences with a solution designed to improve customer experience, grow revenue, expand internationally and help protect brands from risks associated with selling online.

Salesforce AppExchange Partner Badge