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5 Ways to Simplify Global Ecommerce Expansion with the Digital River App for Salesforce B2B

By: Kathleen Phillips
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Companies eyeing global expansion are looking to the Asia Pacific region, where 80% of the $12.2 trillion global B2B ecommerce market is, according to Statista. That’s an incredible opportunity for B2B commerce companies. But entering new markets and actually capturing that revenue is a complicated matter. From tax compliance to payment processing to order management and fulfillment, expansion into new global markets requires a multi-layered ecommerce strategy that must be executed correctly to be successful.

Thankfully, B2B brands can now simplify the complexity of global expansion using the Digital River App for Salesforce B2B. With this powerful Salesforce integration, you can do business like a local company, increasing conversions and ultimately boosting sales. Here are five ways the Digital River App can empower your B2B commerce company to achieve success in new markets.

1. Simplify your ecommerce channel

One of the biggest challenges in entering new global markets is scaling operations to keep up with complex tax and compliance requirements for your direct channel. The Digital River App creates a unified commerce experience and simplifies those complexities for you. With our Salesforce ecommerce integration, we take on the responsibilities and liabilities of payment processing, fraud prevention, taxes and maintaining compliance with ever-changing regulations. It’s much more than technology. With Digital River’s ecommerce platform, you get a global team of experts to help you stay on top of these challenges so you can focus on delivering an exceptional shopping experience to your customers.

2. Unify customer experiences

Speaking of shopping experience, back-end processes like payments and fulfillment are just as important as your front-end user experience. The Digital River App ensures that your B2B customers enjoy flawless ordering and checkout, while your brand experiences seamless fulfillment and reverse logistics on the back end of your online store. Meanwhile, the Salesforce platform does two important things: enables you to control front-end buyer experiences and acts as the system of record for customer data, which is crucial in running an efficient and optimized global ecommerce business. This helps strengthen brand loyalty while alleviating responsibility on your team to manage these ecommerce store processes.

3. Consolidate technologies

Businesses entering new markets have to account for everything from payments to fraud, regulatory compliance and financial reconciliation. Often, this means partnering with a multitude of ecommerce platform vendors to address each individual challenge. Conversely, with the Digital River App, you get all of those capabilities in one single solution. You benefit from a powerful global payment solution with strategic partnerships pre-integrated. This efficiency is why Digital River clients on average see a 20% to 30% reduction in costs.

4. Increase profit margins

The Digital River’s Salesforce integration not only brings down operational costs, but it can also help optimize your profitability. By processing payments through local banks, not cross-border, and using innovative billing optimization technology, you can provide buyers with a localized experience. That means fewer declines and no surprise foreign transaction fees. Using these payment processes, you can increase revenue by as much as 30% in some markets, and an average of 8% to 15% worldwide.

5. Enter markets faster

To gain market share and dominate your space, you need to move quickly. The Digital River App allows you to open and optimize new markets in six weeks or less. That’s because we already have the local infrastructure and tax registrations established. By leveraging our expertise and existing relationships, you can start reaching new customers in less time.


Expansion into large global markets like the opportunity-rich Asia Pacific region is always challenging. But the Digital River App for Salesforce B2B dramatically boosts your chances of success. By eliminating many of the barriers to cross-border commerce in a single integration, you can focus more of your time and resources on developing winning strategies that drive international success for your B2B brand.

Ready to take your Salesforce B2B store global? Connect with Digital River today to see how our powerful Salesforce ecommerce integration can transform your business.