Challenge:

Cartamundi wanted to consolidate multiple technologies and independent stores, reach new markets, localize the shopper experience, and reduce back-office complexity. Another challenge was to keep up with local customs, duties, and tax requirements. The company had eight sites, each on a different platform. Not only did that create a lot of manual work; most of their platforms were incapable of selling cross-border and they were at the mercy of their distributor to influence the shopper experience. The company wanted to take control full control of the customer experience using a single commerce platform that would meet their budgetary goals and experience expectations. They also wanted a payment provider that could help them reach new markets and accept multiple currencies. Cartamundi chose VTEX as their commerce platform because it provided a flexible, headless solution that they could grow with their brand. VTEX in turn provided a warm introduction to Digital River as a partner that could help with their global expansion efforts.

Solution:

To simplify global expansion, Cartamundi chose Digital River. With over 25 years of experience helping brands sell online internationally, and a pre-built integration with the VTEX platform, Digital River was a perfect fit to help Cartamundi reach new markets. By implementing Digital River, Cartamundi was able to localize the checkout experience and remove the risk and complexity of entering new markets. With its merchant of record model, Digital River takes on the financial and legal responsibilities of selling internationally on behalf of the brand. By alleviating the complexity and burden of local tax remittance and compliance, the games manufacturer can now provide an enhanced shopper experience while adding value to their products and growing their brand without having to hire additional resources or add more technologies. The Cartamundi finance team was especially enthralled with the time and headaches this solution would save them.