Varjo is a Finnish manufacturer with a mission to revolutionize reality with hardware and software that let the customer seamlessly merge virtual, mixed and traditional reality – all with the clarity of the human eye.
Varjo was solely B2B focused and decided to create a high-end VR headset for the B2C market. Within an ever-changing, highly competitive landscape, Varjo wanted to expand into new markets quickly. This posed many complex challenges, but they recognized the need an external organization to do this heavy lifting, especially when it came to calculating duties and taxes. Varjo had very tight schedule for expansion, so time was of the essence. They wanted to launch their B2C store in Germany, Finland, France, UK, U.S., Norway, and Canada.
Digital River Solution Detail:
Varjo was able to meet their timelines and launch within weeks by leveraging Digital River’s pre-built connector for WooCommerce. This is a perfect example of how Digital River’s partner ecosystem accelerates and simplifies time to market, making the conversation less about ‘implementation’ and more about ‘configuration.
Why Digital River:
Digital River’s merchant of record solution enabled Varjo to accelerate time to new markets and eliminate complexity. Varjo was particularly impressed with Digital River’s landed cost calculator, tax expertise, and ability to take on the risk and complexity of international taxes and compliance. This project was launched in record time with the initial launch occurring within weeks of starting the conversation. Varjo has now expanded into 27 countries with more on the horizon.
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