Client Situation & Solution Detail:

With a team focused on customer experience and aggressive expansion goals, Xbox was looking for a partner who could help them accelerate their plans for growth. The Design Lab team selected Digital River’s Adobe Commerce extension to access the totality of Digital River’s Merchant of Record Services. These features also include Drop-In, a feature that allows quick and easily implemented localized payments for each new market. By deploying Digital River’s Merchant of Record Services including payments, tax, compliance, and fraud mitigation to manage the complexity of global commerce, Microsoft’s Design Lab team is able to direct its focus on new product features and user experience across twenty-seven countries. This partnership between Microsoft and Digital River means gamers in 11 new countries can customize their own Xbox controller to be as unique as they are. Gorilla Group, a Wunderman Thompson company, worked alongside Digital River and Microsoft to enable this re-launch into eleven new countries, utilizing the Spectrum 3D product customization platform to enhance the user experience. Thanks to this multi-organization collaboration, Xbox users across the globe can create their own bespoke, wireless controllers through an interactive commerce experience.

Why Digital River:

“With Digital River’s expertise in helping brands move into new markets along with its merchant of record solution, we can offer our customers around the world an optimized experience to create something that speaks to them personally,” said Mark Auld, Xbox Program Manager at Microsoft. “Digital River helped us overcome the complexity of entering those new markets easily and with a single solution. ”As Microsoft Design Lab’s merchant of record, Digital River offers the simplicity of entering new global markets with a single vendor to take on the risk of payments, taxes, compliance and fraud mitigation. Additionally, the pre-built Adobe Commerce extension offered a seamless, low-code integration option at the onset of Xbox’s international Design Lab relaunch.