iZotope partners with Digital River to increase revenue & expand global growth

Company
izotope-logo
Markets
Audio Software
The Customer

iZotope focuses on music production and offers solutions for mixing and mastering audio, creative effects and audio post-production for film, broadcast, video and new media.

The Challenge

iZotope originally worked with a small ecommerce partner, but scalability proved to be challenging and speed to market was too slow to keep up with their global business.

The Solution

In January 2015, iZotope decided to partner with Digital River to accelerate channel expansion and global growth.

“Digital River’s extensive global knowledge has helped us expand our reach to areas of the world that we would have never been able to enter into this quickly without their expertise and systems. Thanks to them, our business is flourishing and promises major global growth in the years to come.”

– John Bigay, Chief Marketing Officer, iZotope

12

Locales built around the world since partnering with Digital River

$500K

Incremental sales in just 8 months from cart abandonment and exit intent strategies

8%

Average lift on top of store sales each month

The Story

For 15 years, iZotope has been creating innovative and award-winning products that inspire and enable audio professionals and enthusiasts alike. Used by millions of people in over 50 countries, iZotope products are a core component of Grammy-winning music studios, Oscar and Emmy-winning films, TV post-production studios, prominent radio studios and basement and bedroom music studios across the globe.

When iZotope was working with the smaller ecommerce provider, new features, functionality and capabilities were being built only as they required or requested. In order to expand brand awareness and growth, and increase sales both domestically and globally, they decided to partner with Digital River.

By partnering with Digital River, iZotope gained a comprehensive SaaS commerce platform and commerce support services such as customer service, professional and marketing services. Gaining these services allowed them to focus on strategically growing their business by allowing Digital River to take responsibility for compliance of local laws and regulations, local banking relationships, handling of taxes or managing fraud. iZotope now has access to robust reporting systems, fraud prevention and a centralized payment gateway in more than 30 countries around the globe.

With Digital River’s Global Commerce platform, iZotope has the infrastructure to enter new global markets, and will soon be localized in Japan, Germany and Spain, with plans to add another locale each quarter. And by tapping into Digital River’s MarketForce digital marketing agency, iZotope has initiated cart recovery and exit intent programs, which have increased sales dramatically.

iZotope and Digital River are collaborating on a series of product launches and are currently investigating implementing a B2B reseller channel. The future is bright as iZotope and Digital River work together to increase revenue and expand global growth.