iZotope partners with Digital River to increase revenue & expand global growth
iZotope focuses on music production and offers solutions for mixing and mastering audio, creative effects and audio post-production for film, broadcast, video and new media.
iZotope originally worked with a small ecommerce partner, but scalability proved to be challenging and speed to market was too slow to keep up with their global business.
iZotope partnered with Digital River to accelerate channel expansion and global growth.
“Digital River’s extensive global knowledge has helped us expand our reach to areas of the world that we would have never been able to enter into this quickly without their expertise and systems. Thanks to them, our business is flourishing and promises major global growth in the years to come.”
– John Bigay, Chief Marketing Officer, iZotope
Locales built around the world since partnering with Digital River
Incremental sales in just 8 months from cart abandonment and exit intent strategies
Average lift on top of store sales each month
For 15 years, iZotope has created innovative and award-winning products that inspire and enable audio professionals and enthusiasts alike. Used by millions of people in over 50 countries, iZotope products are a core component of Grammy-winning music studios, Oscar and Emmy-winning films, TV post-production studios, prominent radio studios and basement and bedroom music studios across the globe.
When iZotope was working with a smaller ecommerce provider, new features, functionality and capabilities were being built only as they required or requested. In order to expand brand awareness and growth, and increase sales both domestically and globally, they needed a partner with the sophistication Digital River could provide.
By moving to Digital River, iZotope gained a partner that allowed them to focus on strategically growing their business, and hand over responsibility for compliance of local laws and regulations, local banking relationships, handling of taxes or managing fraud. iZotope now has access to robust reporting systems, fraud prevention and a centralized payment gateway in more than 30 countries around the globe.
With Digital River, iZotope has the infrastructure to enter new global markets, and will soon be localized in Japan, Germany and Spain, with plans to add another locale each quarter.
iZotope and Digital River are collaborating on a series of product launches and are currently investigating implementing a B2B reseller channel. The future is bright as iZotope and Digital River work together to increase revenue and expand global growth.