Lenovo increased AOV by 114% on their LenovoPRO B2B stores after enabling TreviPay’s pay by PO line of credit program powered by Digital River’s checkout solution.
Lenovo is a global manufacturer of laptops, tablets, monitors, accessories, smartphones, software and other technology solutions.
To scale their international B2B sales, Lenovo wanted flexible and convenient payment options for their business buyers at checkout, including the ability for buyers to pay by purchase order with flexible net term options.
Lenovo leveraged Digital River’s checkout solution to launch TreviPay for its LenovoPRO B2B stores, offering buyers a flexible and seamless online checkout experience.
“The payment solution provided by Digital River and TreviPay opened up new opportunities for us in the B2B space. By giving buyers more control over their cash flow and streamlining the accounting process, we can provide them with the best possible level of service.”
– Angus Cormie, Director, EMEA Ecommerce
To scale their international B2B sales, Lenovo wanted to offer buyers a seamless and flexible way for their business buyers to pay for their computers and accessories. With Digital River as their partner, Lenovo launched TreviPay on their LenovoPRO B2B online stores in 14 countries. With TreviPay, Lenovo has a world-class, scalable, branded online payment program that offers buyers the ability to pay by purchase order (PO) with net terms at checkout – known to their buyers as InvoiceMe.
TreviPay provides Lenovo’s B2B buyers with a streamlined, consumer-like purchasing experience, removing the friction typically experienced in business buying. The online payment experience is entirely localized for buyers. From the initial buyer application through payment, buyers have everything they need online through a dedicated buyer portal. The program streamlines accounting operations for both Lenovo and its business buyers. As a result, Lenovo cultivates stronger buyer loyalty and repeat purchases, while freeing up cashflow and scaling their B2B programs globally.
Since offering TreviPay as a payment option, the demand for TreviPay has continued to rise for Lenovo B2B buyers with their average order values (AOV) doubling. In October 2021, TreviPay represented a 12% payment share, a 100% increase from the previous month and accounted for 16% of Lenovo’s total online revenue
Commenting on the TreviPay program, Angus Cormie, director, EMEA ecommerce at Lenovo, said “The payment solution provided by Digital River and TreviPay opened up new opportunities for us in the B2B space. By giving buyers more control over their cash flow and streamlining the accounting process, we can provide them with the best possible level of service.”