Code42 partners with Digital River to accelerate their global subscription business

Company
code42_logo
Markets
Data Protection
The Customer

As a global SaaS provider of data protection and security solutions Code42 protects data for 39,000 organizations worldwide and enables IT and security teams to limit risk, meet data privacy regulations and respond to data breaches rapidly and accurately.

The Challenge

Code42 needed a scalable ecommerce solution that could help them optimize user experience and branding, upgrade subscription capabilities without negatively affecting existing renewals and expand their global footprint to meet aggressive growth goals.

The Solution

Digital River combined scale, experience, best-in-class subscription billing technologies, and unmatched global payments and localization capabilities to reduce involuntary customer churn and lift renewal rates for Code42.

“Digital River’s team of marketing experts exceeded expectations by refreshing our brand with a better-looking, better-performing website in less than six weeks.”

– Amy Green, Vice President of Marketing & Operations Consumer & Small Business, Code42

30%

Increase in trial-to-purchase conversion rate

80%

Of customers recaptured who didn’t migrate in the bulk upload process

40%

Increase in page views on their CrashPlan website

The Story

Founded in 2001 and headquartered in Minneapolis, Minnesota, Code42, a global SaaS provider of data protection and security solutions, protects data for 39,000 organizations worldwide—including seven of the world’s 10 largest technology companies, half of the most valuable brands, and almost all of the Ivy League colleges and universities. The company’s highly secure cloud solutions enable IT and security teams to limit risk, meet data privacy regulations and respond to data breaches rapidly and accurately.

Named one of America’s most promising companies by Forbes in 2013, 2014 and 2015, Code42 provides a winning mix of technological excellence and superior customer service. The Code42 CrashPlan® offering was voted the top data protection solution by TechTarget Modern Infrastructure readers, describing it as “easily the best and most intuitive backup product.” Code42 was also honored by Gartner as the winner of the 2015 Customer Experience Excellence Award, recognizing the company for its customer-focused strategies that significantly improve business performance.

To upgrade its subscription capabilities, Code42 needed a solution that could safely transfer their existing small business subscriber base without interrupting its recurring revenue. The solution would also need to create an optimal environment for acquiring and converting new small business customers. And, the solution would need to help them enter new markets with speed and manage all the complex back-office responsibilities involved with global expansion. They decided to select Digital River, which would help them do all of this and more.

Digital River helped Code42 migrate from a dated ecommerce solution to a scalable new platform and free trial subscription model. They also implemented new customer notification emails to recapture customers who didn’t migrate in the bulk upload process.

Digital River’s MarketForce agency developed and launched the new CrashPlan website and rebranding project for Code42 in under six weeks. MarketForce also built custom dashboards for Code42, giving the company full insight into many key website and eCommerce metrics.

After gathering research for Code42’s global expansion plans, Digital River provided a top 10 list of markets to enter, along with the expected return on investment in each locale. Code42 plans to expand into several new markets in 2017, with Digital River providing localization and guidance. With a strategic global expansion plan, upgraded subscriptions platform and marketing support in place, Code42 is positioned for aggressive growth in 2017 and beyond.