Siemens grows its channel-dependent subscription sales with Digital River

Company
siemens
Markets
Software and Services
The Customer

Siemens is a leading global supplier of product lifecycle management (PLM) software that helps manufacturers optimize and realize innovation.

The Challenge

As a global software company dependent on an international reseller channel, Siemens lacked the technology, scale and back-end systems needed to shift from a perpetual license model to subscriptions, while accelerating global expansion and providing vital support to channel partners.

The Solution

Digital River helped Siemens integrate its online subscription sales initiative with 100 existing international channel partners, extend the reach and breadth of its distribution channel, and accelerate expansion into new markets.

27%

Year-over-year growth

12

Locales added around the world

97%

Auto-renewal rate

The Story

Siemens believes that manufacturers are better equipped to initiate and respond to disruptive innovation with a fully optimized digital thread of knowledge. That’s why Siemens PLM Software works collaboratively with companies to deliver open solutions that help them realize innovation.

To help Siemens facilitate their global expansion and make a seamless shift to a subscription-based model, the company needed an ecommerce partner with global reach, scale and sophisticated subscription billing capabilities. Siemens had a great product in the PLM software, but taking orders was a challenge that created a number of inefficiencies. They needed a solution that would deliver efficient, frictionless ecommerce ordering to optimize sales. Since 100% of their PLM software sales flowed through channel partners, Siemens also needed a flexible ecommerce solution that could engage channel partners and facilitate support for their product.

By partnering with Digital River, Siemens now has an agile, scalable ecommerce solution that powers subscription sales and renewals in 12 global locales including the United States, Canada, UK, Ireland, France, Spain, Germany, Italy, Netherlands, Singapore, Japan and China. Using a powerful fleet of APIs, Digital River provides Siemens with an integrated partner portal for digital asset distribution, sales, commissions, reporting, and partner compensations.

By automating partner compensation payments in multiple currencies, Digital River helps Siemens manage their partner ecommerce program with minimal overhead costs. This makes it easy for channel partners to do business with Siemens while protecting their profits. Partners take advantage of new support capabilities such as digital marketing, leads and trials, and automated payments posted directly to their bank account. Partners also have brand representation within the shopping experience.

With Digital River providing a full-service, proactive partnership, Siemens continues to grow and expand globally into new markets, with localized online stores being developed for India, Korea and Taiwan.