It’s the age of the consumer. Brands around the world are searching for ways to create a seamless journey for the entirety of their customer lifecycle. It’s thrive or die. From discovery to purchase you need to serve up insightful and engaging information that will navigate your shopper to brand loyalty.
Building an end-to-end commerce-driven experience does not just allow consumers to buy direct online - it creates an intuitive consumer journey based around individual needs. With the Digital River AEM Connector, creating this journey is possible. Often, seemingly great shopping experiences fail somewhere along the consumer’s journey. Don’t fall victim to loss of conversion:
Over the past 10 years, brand value has declined by 8%, while customer relationship value has doubled to 18%.
Source: Harvard Business Review
Companies who have built strong direct-to-consumer channels have seen gains across multiple channels, not just online, with 82% of respondents reporting generally improved relationships with customers and 76% reporting improved customer experience.
Source: Forrester Consulting, Global eBusiness and Channel Strategy Survey
1 in 5 companies view improving the customer experience as their single most exciting opportunity to make an impact on brand loyalty.
Source: Forrester Consulting, Global eBusiness and Channel Strategy Survey
World-Class Customer
Centric Experience
Customer expectations are high. They want localized experiences, tailored content, regional specific marketing campaigns and promotions. They want a brand that can deliver products and services in their native language, with their payment methods of choice and shipping and delivery methods they trust. Are you exceeding these expectations? We can help.
We’re all-in, fully committed to each facet of your ecommerce business.
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