Tracking customer behavior on your website gives you tremendous insight, but once the shopper has left your site, you’re left with a lot to wonder about. You may know where the potential customer went (via site links to one of your channel partners), but you may never know if they ended up buying your product, or worse, a competitor's product or nothing at all.
Digital River’s Channel Lead Management (CLM) puts all the data you need right at your fingertips. Using this information, you can:
Digital River’s CLM can track shoppers after they have left your site and collect data about their purchasing behavior. Having this information can dramatically affect your overall online strategy – and your revenue.