Taking a Localised Approach to Global Commerce

Shangri-La Hotel at The Shard London | Thursday 17th October 2019


Online Shopping
Explore the latest ecommerce trends

Hear about the latest industry trends and best practices from leading industry influencers and analysts and gain useful insights into navigating global growth opportunities.

Online Shopping
Gain practical insights and tips

Learn from the experiences of global brands and get actionable advice on effective strategies to optimize profitability.

Online Shopping
Benefit from a commerce community

Take advantage of plenty of opportunities to engage with your fellow ecommerce professionals during the day and join all our guests at the evening networking reception featuring drinks, hors d'oeuvres and live music.

ABOUT Digital River's Commerce Connect

Are you looking for actionable insight on how to transform your business online and improve customer experience? Join Digital River’s Commerce Connect event, a day of ecommerce discovery designed to help you navigate the complexities of selling online. This complimentary invite-only conference is packed with thought-provoking keynotes from world-class brands, global partners and industry experts. Join us to hear more about how to build seamless shopper experiences tailored to accelerate global expansion and drive sales.







Introduction & Welcome – Jason Nyhus, Global SVP Demand Generation, Sales and Partnerships, Digital River


Digital River Keynote – Adam Coyle, CEO, Digital River




Going Direct to Consumers: brands focus on creating seamless buying experiences – Ecommerce Case Study


The complexities and the benefits of selling online, globally – Ecommerce Case Study


Coffee Break


Headless Commerce and Customer Experience: Strategies to Maximize Growth – Expert Panel – Panellists to be announced soon


Global brands and Ecommerce in light of rising customer expectations – Expert Panel - Panellists to be announced soon


Customer retention: Increase conversion rates and international revenues – Ecommerce Case Study


Drinks, Canapes & Networking Reception (The Shard, London)


Adam Coyle

CEO - Digital River

Adam Coyle has spent over 25 years in the financial technology industry in a wide range of executive roles. Adam joined the management team at Digital River after spending three years at Siris Capital, where he is an executive partner and member of the Digital River board. Before joining Siris he was executive vice president of strategy and corporate development for Vantiv (now WorldPay), a role he assumed after serving as the president of one of Vantiv’s major subsidiaries, National Processing Company.

Adam’s prior experience includes three years as operating partner at Advent International, a leading global private equity firm, and a variety of senior leadership roles at First Data Corporation, including president of First Data’s Integrated Payment Systems group and general counsel for Western Union North America. He is a current director of Transaction Network Services and Intralinks, and a former director of FirstBank, Paymentech, NYCE and First Financial Bank.

George Lawrie

VP and Principal Analyst - Forrester

George Lawrie is an analyst serving application development and delivery professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years at Forrester, George has led research on topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management. He has been quoted in Financial Times and Retail Week and has appeared on BBC and Sky.

Hugo Sellert

VP of Consumer Sales & Marketing - Avast Software

Hugo Sellert is Vice President of Consumer Sales and Marketing at Avast Software, leading the monetisation of one of the world’s largest consumer security software communities. He’s an expert on driving conversions within the freemium model and has in-depth knowledge of ecommerce and direct-to-consumer subscriptions. An economist by training with a background in research and analytics, Hugo has previously held leadership positions at Socialbakers, AVG Technologies, Dun & Bradstreet and

Irina Bock

Digital Sales Director - Kaspersky Lab

Irina Bock is the Digital Sales Director at Kaspersky Lab, a leading multinational cybersecurity and anti-virus provider. Irina has a strong background in strategic user acquisition and new business development, and now focuses on developing team and partner structures to further accelerate Kaspersky Lab’s successful transition from a retail-focused antivirus company to a digital, new generation, cybersecurity brand. In her current role, she balances global requirements with regional specifics and tactical needs, encouraging local solutions to global strategic challenges.

Jason Nyhus

Global SVP Demand Generation, Sales & Partnerships - Digital River

Jason Nyhus started at Digital River in 2000 holding virtually every role in sales and marketing. He has owned relationships with some of the company’s most dynamic and fast paced clients like, Canon, Microsoft and EA. A master at finding dynamic ways to help companies grow their revenue, Jason is responsible for Digital River’s go-to-market programs, including demand generation, strategic partnerships and net new sales.

Additionally, he takes pride in helping clients outpace industry growth by driving innovation for Digital River’s in-house digital marketing agency, MarketForce. From website development and optimization, to running customer-centric conversion campaigns that include paid media, email and affiliate marketing, MarketForce helps our clients accelerate their ecommerce growth.

Paul Gillart

Head of EMEA Ecommerce - VMware

Paul Gillart is Head of EMEA Ecommerce at VMware, a Dell Technologies strategically aligned business. He has held this position since 2010. Before VMware, Paul was Director of Dell’s EMEA SMB Online business driving many innovative digital initiatives. With over 10 years in business to business ecommerce, Paul has been developing engaging ecommerce campaigns for small, medium and enterprise businesses. Attuned to the realities of a channel driven enterprise company, he has succeeded in bringing double digit growth over successive years to VMware’s online channel and driven VMware’s global online service subscription model.

Simon Bardrick

VP of Ecommerce and Demand Generation - Socialbakers

Simon Bardrick is the Vice President of Ecommerce and Demand Generation at Socialbakers, a global AI-powered social media marketing company. He has positioned and repurposed ecommerce as a recognised revenue stream in-tandem of being a sales opportunity pool to higher plans, increasing ecommerce acquisitions by 300%, retention by 20%, and up-sell by 15%. Simon also runs the SAAS product trial, transforming it into an educational experience, rapidly revealing business values and benefits, and leading to uplifted acquisitions. Previously, he performed progressive marketing roles at Sun Microsystems, Oracle, and Kaspersky Lab.

Soren Kruse

Global Ecommerce Director - Jabra

Soren Kruse is the Global Ecommerce Director at Jabra, a leading multinational manufacturer of audio equipment and headsets for both consumers and enterprises. Jabra has been selling online since 2014 and is now live in over 35 markets. Soren brings almost 20 years of experience in the ecommerce industry to Jabra, with a specific focus on omnichannel ecommerce. Prior to his current role, Soren was responsible for the global ecommerce launch of Pandora Jewellery.


Standing 309.7 meters high, the Shard is the tallest building in the United Kingdom, the tallest building in the European Union, and the fifth-tallest building in Europe. The  Shangri-La Hotel at The Shard boasts 200 luxuriously appointed rooms occupying floors 34-52, along with breathtaking views and the hotel’s signature 5-star service.

The Shangri-La Hotel at The Shard, 31 St Thomas Street, London, SE1 9QU, United Kingdom | +44 (0) 207234 8000

The Shard is located within a few minutes’ walk from London Bridge Underground Station (Northern and Jubilee lines) and London Bridge Station (Southern and South Eastern trains).