COMMERCE CONNECT 2019

Adam Coyle has spent over 25 years in the financial technology industry in a wide range of executive roles. Adam joined the management team at Digital River after spending three years at Siris Capital, where he is an executive partner and member of the Digital River board. Before joining Siris he was executive vice president of strategy and corporate development for Vantiv (now WorldPay), a role he assumed after serving as the president of one of Vantiv’s major subsidiaries, National Processing Company.

Adam’s prior experience includes three years as operating partner at Advent International, a leading global private equity firm, and a variety of senior leadership roles at First Data Corporation, including president of First Data’s Integrated Payment Systems group and general counsel for Western Union North America. He is a current director of Transaction Network Services and Intralinks, and a former director of FirstBank, Paymentech, NYCE and First Financial Bank.

George Lawrie is an analyst serving application development and delivery professionals. He brings to Forrester more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinationals. During his five years at Forrester, George has led research on topics such as SAP deployment best practices, ERP consolidation, IT investment prioritization, global data synchronization, and trade promotion management. He has been quoted in Financial Times and Retail Week and has appeared on BBC and Sky.

Hugo Sellert is Vice President of Consumer Sales and Marketing at Avast Software, leading the monetisation of one of the world’s largest consumer security software communities. He’s an expert on driving conversions within the freemium model and has in-depth knowledge of ecommerce and direct-to-consumer subscriptions. An economist by training with a background in research and analytics, Hugo has previously held leadership positions at Socialbakers, AVG Technologies, Dun & Bradstreet and Monster.com.

Irina Bock is the Digital Sales Director at Kaspersky Lab, a leading multinational cybersecurity and anti-virus provider. Irina has a strong background in strategic user acquisition and new business development, and now focuses on developing team and partner structures to further accelerate Kaspersky Lab’s successful transition from a retail-focused antivirus company to a digital, new generation, cybersecurity brand. In her current role, she balances global requirements with regional specifics and tactical needs, encouraging local solutions to global strategic challenges.

Jason Nyhus started at Digital River in 2000 holding virtually every role in sales and marketing. He has owned relationships with some of the company’s most dynamic and fast paced clients like MLB.com, Canon, Microsoft and EA. A master at finding dynamic ways to help companies grow their revenue, Jason is responsible for Digital River’s go-to-market programs, including demand generation, strategic partnerships and net new sales.

Additionally, he takes pride in helping clients outpace industry growth by driving innovation for Digital River’s in-house digital marketing agency, MarketForce. From website development and optimization, to running customer-centric conversion campaigns that include paid media, email and affiliate marketing, MarketForce helps our clients accelerate their ecommerce growth.

Paul Gillart is Head of EMEA Ecommerce at VMware, a Dell Technologies strategically aligned business. He has held this position since 2010. Before VMware, Paul was Director of Dell’s EMEA SMB Online business driving many innovative digital initiatives. With over 10 years in business to business ecommerce, Paul has been developing engaging ecommerce campaigns for small, medium and enterprise businesses. Attuned to the realities of a channel driven enterprise company, he has succeeded in bringing double digit growth over successive years to VMware’s online channel and driven VMware’s global online service subscription model.

Simon Bardrick is the Vice President of Ecommerce and Demand Generation at Socialbakers, a global AI-powered social media marketing company. He has positioned and repurposed ecommerce as a recognised revenue stream in-tandem of being a sales opportunity pool to higher plans, increasing ecommerce acquisitions by 300%, retention by 20%, and up-sell by 15%. Simon also runs the SAAS product trial, transforming it into an educational experience, rapidly revealing business values and benefits, and leading to uplifted acquisitions. Previously, he performed progressive marketing roles at Sun Microsystems, Oracle, and Kaspersky Lab.

Soren Kruse is the Global Ecommerce Director at Jabra, a leading multinational manufacturer of audio equipment and headsets for both consumers and enterprises. Jabra has been selling online since 2014 and is now live in over 35 markets. Soren brings almost 20 years of experience in the ecommerce industry to Jabra, with a specific focus on omnichannel ecommerce. Prior to his current role, Soren was responsible for the global ecommerce launch of Pandora Jewellery.