Digital River Manages E-Marketing Programs for Industry-Leading Digital Content Publishers and Branded Manufacturers
Citrix, H&R Block and Sennheiser work with Digital River to drive conversion rates, close ratios and incremental revenue for their online stores
MINNEAPOLIS, Jan. 14, 2014— Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced it is managing e-marketing programs for Citrix Systems, Inc., H&R Block, Inc. and Sennheiser Electronic Corporation, among others through its marketForceâ„¢ digital marketing agency. Backed by Digital River’s nearly 20 years of experience, its marketForce programs span email and affiliate marketing management, search engine marketing, site optimization, multi-variate testing, mass dynamic personalization and contextual advertising. Digital River’s global marketForce agency provides strategic marketing planning and execution, advanced technologies and analytics that are designed to help multi-national companies acquire new customers, increase close ratios and drive revenue through their global online stores.
“We have worked with Digital River’s marketForce agency to define and execute e-marketing strategies that generate increased site traffic, raise brand awareness and deepen customer loyalty,” said Scott Logvin, Head of B2B Enterprise E-Commerce for Citrix. “The combination of our marketForce programs — including site optimization, email marketing, display advertising and retargeting — has given us insights into our customers’ preferences, which have helped us deliver a better shopping experience.”
“Our global marketForce programs continue to be a key growth driver for our customers’ online businesses,” said Scott Heimes, Digital River’s CMO and senior vice president. “With a focus on increasing ROI, our marketForce agency works with our customers to develop strategic marketing plans and then manages the programs on their behalf to remove risk and help generate incremental revenue. Our marketForce agency continues to demonstrate — with hard numbers — that our e-marketing services can and do pay for themselves.”
Digital River recently hosted e-marketing webinars that featured top paid search strategies and email marketing trends. Listen to the webinar replays by clicking the following links:
- “Winning Paid Search Strategies for the Holidays,” http://bit.ly/1ciZv8E.
About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In the last year, Digital River processed more than $27 billion in online transactions, connecting B2B and B2C branded manufacturers as well as digital products and cloud service companies with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
Forward-Looking Statement
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support marketForce programs for Citrix, H&R Block and Sennheiser; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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