Digital River partners with Salesforce B2B to accelerate global expansion

Digital River Offers New Salesforce Lightning B2B Commerce App

By: Stephen Carney
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B2B brands using Salesforce Lightning B2B Commerce now have a fast and easy way to integrate Digital River’s comprehensive checkout solution for simplifying global expansion efforts and driving revenue growth.  

As of August 18, the Digital River app for Salesforce Lightning B2B Commerce, is available on the Salesforce AppExchange. This pre-built integration is the result of the combined efforts between Salesforce B2B and Digital River to provide B2B brands with a fast and easy way to reach new markets, localize checkout experiences, and eliminate the complexities of selling internationally.  

This is now the second Digital River app for Salesforce B2B commerce platforms, with Salesforce Lightning B2B Commerce being the go to platform for B2B brands going forward. Now on the Lightning Experience, B2B Commerce is even better, with faster speed to market and lower long-term cost of ownership.   

A complete checkout solution for Salesforce Lightning B2B Commerce

Beyond localizing the checkout experience for Salesforce Lightning stores, Digital River is the only solution that solves complex tax, fraud and regulatory challenges on a global scale. We do this through our unique merchant of record model where we take on the responsibilities of calculating, filing, and remitting global taxes, and complying with the ever-changing landscape of global regulations such as GDPR and PSD2.  

If you are using Salesforce Lightning B2B Commerce to manage your online store, here are five ways the Digital River app can help you:

1. Global expansion, accelerated

As the merchant of record, Digital River has 12 pre-established legal entities around the world, a deep global network of banks and payment partners, tax registrations, and a team of legal experts to shield your business from risk. All that infrastructure enables you to enter new markets in as little as six weeks.     

2. Revenue growth, supercharged

It’s not enough to deliver exceptional shopper experiences; you need frictionless and localized checkout experiences to optimize conversions. Digital River localizes your checkout with the currency and payment preferences your international customers expect. On average, Digital River clients see 8-15% higher authorization routes worldwide thanks to our local processing capabilities and intelligent transaction routing technology. We help you act local to optimize your global revenue 

3. Complexity, simplified

Staying on top of ever-changing tax and compliance requirements is one of the most complex and challenging aspects of selling directly to consumers on a global scaleWith our merchant of record business model, we simplify operations by taking on all that complexity. That way, you can focus on what you do bestNo need to scale up your existing operations as our experts have you covered from day one. 

4. Risk profile, reduced

Compliance, security, and fraud are all major concerns for ecommerce managers and financial leaders alikeA survey taken in 2017 showed that businesses typically spend around 4% of revenue on compliance costs alonewith that number expected to rise to 10% by 2022. As internet penetration and online sales continue to rise worldwide, merchants need to be on top of increasingly sophisticated fraudsters and constantly changing regulationsWith our merchant of record modeladvanced fraud prevention technology, and 25+ years of ecommerce experience, Digital River shields your business from risk.    

5. Multiple technologies, consolidated

If you’re looking to simplify your ecommerce operations and consolidate technologies, the Digital River app for Salesforce Lightning B2B Commerce is the perfect answer. It’s the only solution you need for mission-critical operations including payments, fraud, taxes, regulatory compliance and financial reconciliation. Instead of working with multiple vendors and experiencing the headaches and costs that can cause, you get a single solution that comes pre-integrated with the industry’s top payment providers. Digital River clients experience an average of 20%-30% reduction in operational costs. 

As you look to grow and improve your direct channel around the world, ask yourself if you have the resources and processes in place to scale and meet the challenges of new markets.   

With the Digital River app for Salesforce Lightning B2B Commerce, you can remove traditional barriers to global expansion, simplify your operations, minimize risk, and grow revenue like never before.   

Ready to take your Salesforce Lightning store global? Contact Digital River today to learn more about how our powerful integration can drive extraordinary results for your brand.