Digital River Separates its Commerce Stack, Offering Unparalleled Flexibility for Brands
Digital River Separates its Commerce Stack, Offering Unparalleled Flexibility for Brands

Digital River Separates its Commerce Stack, Offering Unparalleled Flexibility for Brands

By: James Gagliardi
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Putting customers’ needs at the heart of every solution is crucial for continued ecommerce prosperity for any business. Not only does focusing on the customer make sound business sense, but research by Dimension Data found that 84% of companies that work to improve their customer experience report an increase in their revenue. In the midst of the online shopping evolution, Digital River is spearheading new technology and trends for brands to stay innovative and top of mind.

Better Together: Content and Commerce Meets Payments & Risk

To best empower brands to connect with their customers in new ways, Digital River has launched three unique integrations with Magento® Commerce, Salesforce B2B Commerce and WordPress. These new integrations enable brands to build a best-of-breed commerce solution, combining the unique capabilities of these leading platforms with Digital River’s expertise in global expansion, payments, fraud, tax and compliance. As a result, brands have a flexible way to create seamless online buying experiences with a solution designed to help them sell into new markets, grow revenue, and protect their business from tax, trade and regulatory risks.

  • Magento Commerce: Magento successfully integrates digital and physical shopping experiences, hosting a strong portfolio of cloud-based omnichannel solutions including in-store, retail associate, and order management technologies. The Digital River extension is currently available on the Magento marketplace.
  • Salesforce B2B Commerce: Salesforce B2B Commerce Cloud delivers seamless, self-service online shopping, solves B2B ecommerce complexities and enables channel partners and sales teams. The Digital River app is currently available on the Salesforce AppExchange.
  • WordPress: The Digital River plugin for WordPress provides merchants with a suite of customer service tools and notification settings that allow brands to speak directly to customers. It’s easy to get started – simply install the plugin, enter some key details (API key, site ID), import the designated products, and it’s ready to start taking orders. All of the store settings are handled from one singular admin interface. The Digital River plugin is currently available on the WordPress plugin directory.

A World of Ecommerce Possibilities

The ecommerce industry is growing rapidly at a rate of 15% year-over-year, according to Internet Retailer’s analysis. Yet, many merchants still lack the proper technology to engage customers and drive visitors to purchase their products. Digital River has mastered ecommerce models that effortlessly combine platforms and technologies which allow brands to innovate with speed and engage with customers at a higher level. With these three new technology integrations, businesses are empowered to accelerate global expansion, grow revenue, and protect their brands from risk.

Accelerate Global Expansion

To enter new markets and offer customers truly great local shopping experiences requires a lot of work. Companies doing this on their own must establish multiple individual relationships with international banks. This is a costly and time-consuming task that puts businesses at a disadvantage. We’ve done the heavy lifting, giving brands the speed and scale to optimize their success when entering new markets around the world.

Our expansive global infrastructure enables brands to enter new markets in months, not years. And because we have pre-established local acquirers and legal entities around the world, brands can avoid many of the roadblocks that would otherwise slow their progress.

Grow Revenue

All the global infrastructure that we’ve established is designed to give brands an Onshore Advantage™. A cross-border approach is not enough. We give brands a competitive edge by empowering them to act local. That means offering consumers the right language, payment methods and currency, without surprise foreign transaction fees after the purchase.

We even use machine learning to determine when and where to submit retry attempts on recurring card payments that are declined. As a result of our innovative billing optimization capabilities, our clients see an average increase in renewals of 8%. That’s revenue revved up.

Protect Your Business from Risk

Going global is an exciting and rewarding venture for brands, but it’s also a legal minefield. Every new market comes with its own ever-changing array of hazards and complications. If brands are not thinking about the risks of global ecommerce expansion, they’re already behind. Regulators are cracking down on merchants and violations are becoming costly. In January of 2019, Google was fined $57 million in accordance with the General Data Protection Regulation (GDPR).

It’s scary enough to think about financial penalties and the ongoing costs of compliance, but that is the tip of the iceberg. Undoing the damage to the brand’s reputation following negative media attention bares both direct and indirect costs. These vital business processes can make or break an ecommerce business. That is why our merchant and seller of record business model is so valuable; we shoulder the risk for brands so they can focus on customer experiences and leave the complexity to us.

Get Started Now

Now thriving brands can focus on what they do best knowing Digital River and partners have it handled on the backend. We help online merchants navigate the complexities of global ecommerce, accelerate time to market, grow revenue, and protect their brand from risk. By partnering with industry-leading commerce and CMS platforms, Digital River is able to offer flexible, best-of-breed ecommerce capabilities so brands can create superior customer experiences around the world.

Connect with us to learn more about how our separated commerce stack and best-of-breed product offering can benefit both your brand and your customers.