Is your brand optimizing your D2C channel for maximum conversions?
During times of uncertainty, retail channels can become disrupted with shipping delays and other negative impacts to the customer experience. Brands need a way to overcome uncertainty and maintain business continuity. Creating a robust D2C channel is the best way to do just that.Whether it’s the COVID-19 pandemic, an economic turndown or simply the fast-paced nature of our increasingly digital and global world, it’s crucial that your brand has a way to push through retail disruptions and build customer loyalty.
However, making the transition to selling directly to consumers requires changes in customer acquisition strategies, marketing, fulfillment and back-office operations such as payment processing and regulatory compliance. In this ebook, we explore the nuances of optimizing a direct-to-consumer channel to reach your customers wherever they buy, and wherever they are in the world.