Is your brand optimizing your D2C channel for maximum conversions?During times of uncertainty, retail channels can become disrupted with shipping delays and other negative impacts to the customer experience. Brands need a way to overcome uncertainty and maintain business continuity. Creating a robust D2C channel is the best way to do just that.
Whether it’s the COVID-19 pandemic, an economic turndown or simply the fast-paced nature of our increasingly digital and global world, it’s crucial that your brand has a way to push through retail disruptions and build customer loyalty.
However, making the transition to selling directly to consumers requires changes in customer acquisition strategies, marketing, fulfillment and back-office operations such as payment processing and regulatory compliance. In this ebook, we explore the nuances of optimizing a direct-to-consumer channel to reach your customers wherever they buy, and wherever they are in the world.