Reduce Suscription Churn. Optimize Revenue.

Minimize subscriber churn to sustain profitability

Profitability in subscriptions requires a discipline to deliver ongoing value to subscribers and mitigate risk, but it also depends largely on your ability on minimize subscriber churn. Combatting churn takes a two-pronged approach. Voluntary churn can be kept in check by delivering ongoing value and communications to subscribers. Involuntary churn, however, requires superior back-end payment processing capabilities to minimize payment declines.

Laser-focused on driving down churn

Fluent in tech-centric subscriptions growth and end-to-end commerce, Digital River provides all the tools and support you need to sustain long-term profitability. Our advanced cloud solution features the industry’s most robust and innovative set of tools to combat subscriber churn.


  • Intelligent payment routing, featuring the industry’s largest local acquirer network
  • Pre- and post-expiration billing attempts to optimize authorization rates
  • Automatic card expiration date extensions
  • Visa and MasterCard account updater to prevent card declines
  • Configurable notification tools to supplement customer service efforts
  • Self-service tools enabling subscribers to update billing information and more
  • Single customer login page customized to match the look and feel of your website
  • Cancellation surveys and discounts to win back subscribers
  • Grace periods and extensions
  • Chargebacks and refund management tools to recover revenue

  1. Full service: As the only subscription vendor with a truly end-to-end ecommerce solution, we’re uniquely built to optimize your ROI.
  2. Motivation: Our percent-of-sale revenue model and economies of scale uniquely motivate us to go after every fraction of every percent to maximize your profitability.
  3. Scale: We can allocate resources for ongoing analysis and discovery of new ways to drive down involuntary churn.
  4. Global localization: Our unparalleled global localization capabilities help our clients achieve the highest authorization rates for converting subscription renewals.
  5. Experience and innovation: We’ve dedicated over 12 years developing subscription technologies and were the first to identify Intelligent Payment Routing.

 More Local Acquirers + Smart Data = Optimal Authorization Rates


We’re all-in, fully committed to each facet of your ecommerce business.