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Accelerate your revenue with a new audience of customers throughout Brazil - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Following the U.S., Brazil is the second largest economy in the Western Hemisphere, and it represents an excellent market for experienced U.S. exporters across various sectors. It is the fifth largest country in the world, the sixth most populous, and the seventh country in internet usage. Brazil’s digital media market is the largest in Latin America. In recent years, the main operators have successfully developed quad-play services incorporating fixed line and mobile voice and data services as well as broadband and TV offerings. Brazil has one of the largest broadband markets in Latin America, though broadband penetration is only slightly above the Latin American average.
Revenue in the ecommerce market is projected to reach $21.2 million in 2020 and is expected to show an annual growth rate of 8.2%, resulting in a projected market volume of $31.5 million by 2025. The market’s largest segment is electronics and media with a projected market volume of $5.7 million in 2020.
Ecommerce sales represent 3% of retail sales according to the Brazilian Consumer and Retail Association. Despite continued growth, the ecommerce market in Brazil can be difficult for U.S. companies to navigate due to challenges involving customs, taxes, shipping, and payments for cross-border sales, in addition to the application of local consumer laws to any purchase completed in Brazilian territory. The Brazilian eCommerce Association and Brazilian eCommerce Chamber are also resources.
In Latin America, even though cash-based payments are hard to beat in ecommerce (with notoriously convenient kiosk cash payments methods such as Boleto Bancário, or OXXO setting the tone these days), central banks actively collaborate with the fintech environment and the government to create a climate of financial inclusion and offer unbanked citizens easy means of paying and purchasing online in faster and safer conditions.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available