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Country Guide

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Accelerate your revenue with a new audience of customers throughout Bulgaria - without friction or complexity.

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How does this work?
Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Bulgaria?

As a newer member of the EU, Bulgaria’s strong macroeconomic health makes it an attractive market for businesses. A low corporate and personal income tax rate of 10% is one of several competitive advantages. Its strategic location in the center of Southeastern Europe and at the crossroads to the Middle East offers a potential launch-pad for expansion into neighboring markets. Bulgaria’s highly educated workforce has the lowest minimum wage in the EU.

A rapid increase in the number of internet users has occurred since 2004, attributed in part to having one of the fastest average broadband internet connections in the world. Revenue in the ecommerce market is projected to reach $874 million in 2021 and is expected to show an annual growth rate of 12.7%, resulting in a projected market volume of $1,411 million by 2025. The market’s largest segment is fashion with a projected market volume of $316 million in 2021.

Localized Shopping Experiences in Bulgaria

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

Preferred currency
Popular payment options
Intelligent transaction routing
Established tax registration

Logistics Support for Bulgaria

Our global logistics solution works in concert with your existing supply chain. No need to secure new carriers and warehouses. Gain faster, more economical shipping options to reach new customers around the globe.

Cross-border shipping
Landed cost guarantee

Popular payment types in Bulgaria

Cash on delivery is most popular online payment method followed by credit cards and ePay/EasyPay.

Bulgaria Available payment types for Bulgaria

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Bulgaria

Ecommerce facts and figures
$67.9B GDP 7M Total Population 67% Internet Usage

Popular Languages

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