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Ecommerce is small but growing in Cameroon. In December 2018, Africa’s emarketing index report by the United Nations Conference on Trade and Development (UNCTAD) ranked Cameroon as the 10th largest ecommerce country in Africa. Even though it is behind other African countries like Kenya, Ghana and Nigeria, it is expected to catch up with other nations. The ecommerce market has benefited from the growth of internet penetration rate, particularly due to the use of mobile devices.
Ecommerce faces two main challenges: the first is logistics, given that there isn’t a fixed address system in the country, which complicates the delivery process. The other is payment, as the population tends not to disclose their credit card information online, and given that there’s a very low bank account penetration rate in the country, cash remains the preferred payment method.
Cash on delivery is preferred
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available