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Accelerate your revenue with a new audience of customers throughout Gabon - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Gabon, a central African country, is rich in natural resources. Located on the Atlantic Ocean, it borders Cameroon, Equatorial Guinea, and the Republic of Congo. Gabon is an upper-middle-income country. The fifth largest oil producer in Africa, it has had strong economic growth over the past decade, driven by its production of oil and manganese. The poor quality of Gabon’s business climate is a major barrier to the diversification of its economy. Recent measures to improve the business climate include a one-stop shop for investors; a public-private partnership framework; a domestic arbitration court; and codes for hydrocarbons and mining.
Internet service in Gabon is reliable and inexpensive, however ecommerce is still in its infancy. Among the factors that hinder ecommerce growth are logistics problems (due to the country’s regional location and poor infrastructure, especially outside bigger towns), a lack of confidence when purchasing online, and the low penetration of online payment methods.
Almost all online transactions are paid with cash on delivery, with a smaller share consisting of pick-up and payment in a showroom or physical shop. Credit cards gain the greatest regional share at 28%, with all cards combined 49% of ecommerce spend. Looking ahead through 2024, digital wallets are projected to gain the most ground.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available