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Armenia *
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Hong Kong
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Armenia *

Hong Kong

Build a new audience and boost your revenue by selling into Hong Kong, leveraging our proven global infrastructure to enter new markets with ease..

*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.

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Why Sell into Hong Kong?

The Covid-19 pandemic preceded by mass protests of what many of its citizens view as creeping authoritarianism from mainland China presented significant challenges to the economy. The potential of Hong Kong’s ecommerce market is reinforced by the fact that the majority of the population is yet to use ecommerce, but this suggests both a challenge and an opportunity for merchants. Only a quarter of Hong Kong’s citizens shop online, and ecommerce accounts for just 11% of Hong Kong’s total retail spend. High population density and a largely urban geography acts as a hurdle to ecommerce growth, as most of the populace enjoys easy access to physical stores. Covid-19, may reverse that trend permanently.

Revenue is expected to show an annual growth rate (CAGR 2020-2025) of 12%, resulting in a projected market volume of $11.3 million by 2025. The market’s largest segment is fashion with a projected market of $2 million in 2020. The average revenue per user is expected to be $1,244. The Hong Kong B2C ecommerce market is estimated at $3.7 billion.


Localized Shopping Experiences in Hong Kong

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.

HKD

Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical


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Popular payment types in Hong Kong

Over half of all ecommerce purchases are made using top cards like American Express and MasterCard, totalling $1.8 billion in annual sales. Digital wallets are the second most popular payment option in Hong Kong, used for a quarter of all ecommerce transactions, or $0.9 billion annually. The most-used digital wallet brands include PayPal and AliPay. Bank transfers occupy 10% of the market. Faster payments were introduced in Hong Kong in September 2018 with the launch of its state-backed Faster Payment System. Citizens can transfer funds 24/7 with the money available almost immediately. Users can use Faster through mobile or email and it supports the Hong Kong dollar and renminbi payments.


Hong Kong Available payment types for Hong Kong

The list below represents the current categories of payment options Digital River supports for this market.


Payment methods for Hong Kong

Ecommerce facts and figures
$362.7B GDP 7.5M Total Population 69% Internet Usage

Popular Languages

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