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Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

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Spratly Islands
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India *
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Spratly Islands

India *

Build a new audience and boost your revenue by selling into India, leveraging our proven global infrastructure to enter new markets with ease..

*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.

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Why Sell into India?

A superpower, with a large middle class, a democratic political system, and a STEM-oriented education system that produces millions of digitally literate students every year. While sometimes lost in the shadow of China, U.S. and Europe, businesses sometimes ignore the domestic Indian market at their own peril.

Online shoppers in India reached 120 million in 2018 and are expected to reach 220 million by 2025. In 2020, the Indian ecommerce grocery market saw a 76% year-over-year increase (much due to Covid-19). Indian has over 800 million smartphone users, is the fastest growing smartphone market (as compared to the top 20 smartphone using countries), and is expected to see an ecommerce increase of over 1,200% within six years.


Localized Shopping Experiences in India

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.

INR USD

Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital


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Popular payment types in India

Cash on delivery remains the top payment option for Indian ecommerce shoppers. Digital wallet, credit and debit card adoption rates are relatively small. To increase the use of digital payment methods, the government created a series of banking facilities (known as Jan Dhan Yojana) that have extended debit cards to over 110 million citizens. The impact of this initiative remains to be seen. While cash dominates, international ecommerce merchants should be aware that many large Indian banks offer digital wallet payment options.

India is finally seeing the apex of applying its Unified Payment Interface (UPI) to allow ecommerce merchants to reach unbanked and rural customers.


India Available payment types for India

The list below represents the current categories of payment options Digital River supports for this market.


Payment methods for India

Ecommerce facts and figures
$2.7 T GDP 1.5B Total Population 56% Internet Usage

Popular Languages

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