Japan - Digital River - EN

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Accelerate your revenue with a new audience of customers throughout Japan - without friction or complexity.

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Why Sell into Japan?

Although its status as the second largest economy in the world has been replaced by China, Japan is one of the most stable and attractive places to do business in the world. The post-war boom that propelled Japan into direct competition with the U.S. has slowed since the protracted recession of the late 1990s, but signs of better days are there. An aging population, the average Japanese consumer is 47 years old, carries disposable income, has access to the internet everywhere in the country, and the motivation to shop online.

Fourth largest ecommerce market in the world at $122 billion in 2018. Majority of ecommerce flows through three different marketplaces: Rakuten, Amazon, and Yahoo Shopping. Other popular “platforms” in Japan include Zozotown, Qoo10, Lohaco, Wowma, and Mercari.

Supported Ecommerce Services in Japan

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.


Explore other markets that can sell into Japan

Popular payment types in Japan

Japanese consumers favor credit and debit cards issued from local banks (they are preferred in 70% of all online transactions). Cash comes next (11%), followed by online banking (10%), digital wallets (5%), digital wallets (8%). What makes the Japanese market unique is the concept of Konbini. Reflective of the Japanese love of the convenience store, Konbinis are payment stops where online consumers can pay cash for the purchases they’ve made on the internet that day. Japan is a leader on the rise to become a cashless society, pushing innovations with QR code payments and digital wallets.

Available payment types for Japan

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Japan

Fulfillment details for Japan

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.

In-Country Fulfillment: Leverage Digital River's industry leading suite of API's to utilize your existing fulfillment partner or select from one of our Pre-integrated Fulfillment Partners:

Synnex (JP)
Ecommerce facts and figures
$4.97T GDP 126.5 M Total Population 91% Internet Usage

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