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Explore 240+ global markets where Digital River can accelerate your global expansion and grow your revenue.

Payment Method Guide
Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

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Build a new audience and boost your revenue by selling into Japan, leveraging our proven global infrastructure to enter new markets with ease..

*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.

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Why Sell into Japan?

Although its status as the second largest economy in the world has been replaced by China, Japan is one of the most stable and attractive places to do business in the world. The post-war boom that propelled Japan into direct competition with the U.S. has slowed since the protracted recession of the late 1990s, but signs of better days are there. An aging population, the average Japanese consumer is 47 years old, carries disposable income, has access to the internet everywhere in the country, and the motivation to shop online.

Fourth largest ecommerce market in the world at $122 billion in 2018. Majority of ecommerce flows through three different marketplaces: Rakuten, Amazon, and Yahoo Shopping. Other popular “platforms” in Japan include Zozotown, Qoo10, Lohaco, Wowma, and Mercari.

Localized Shopping Experiences in Japan

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Logistics Support for Japan

Our global logistics solution works in concert with your existing supply chain. No need to secure new carriers and warehouses. Gain faster, more economical shipping options to reach new customers around the globe.

Cross-border shipping
In-country shipping
Landed cost guarantee

TD-Synnex (JP)
Tekwind (JP)

Popular payment types in Japan

Japanese consumers favor credit and debit cards issued from local banks (they are preferred in 70% of all online transactions). Cash comes next (11%), followed by online banking (10%), digital wallets (5%), digital wallets (8%). What makes the Japanese market unique is the concept of Konbini. Reflective of the Japanese love of the convenience store, Konbinis are payment stops where online consumers can pay cash for the purchases they’ve made on the internet that day. Japan is a leader on the rise to become a cashless society, pushing innovations with QR code payments and digital wallets.

Japan Available payment types for Japan

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Japan

Ecommerce facts and figures
$4.97T GDP 126.5 M Total Population 91% Internet Usage

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