Kenya - Digital River - EN

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Kenya *

Accelerate your revenue with a new audience of customers throughout Kenya - without friction or complexity.

*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.

Why Sell into Kenya?

Sub-Saharan Africa is an untapped global market with tremendous upside. A young continent with a growing and ambitious middle class, developing infrastructure and strong cross-continent mobile adoption. Analysts predict that the African ecommerce market will reach $75 billion by 2025. When it comes to East Africa, Kenya is often seen as the most stable and engaging markets for European, Asian, and North American brands. The country has growing democratic institutions, is encouraging to foreign investment and has one of the most dynamic ecommerce markets on the continent.

An estimated ecommerce market of $2 billion. Its developed digital infrastructure and broad internet adoption should translate into rapid growth by the end of 2020 due to the Covid-19 pandemic. Kenyan ecommerce shoppers have an appetite for products considered cross-border, particularly clothing, consumer electronics and personal care items from marketplaces and brands operating in the EU (with China coming up fast).

Processing Currency
Available currencies will depend on the payment method provider, as well as any regulatory restrictions.

EUR USD

Available Product Categories
Digital River can support the sales of these types of products for this specific market.

Digital


Where can companies sell into Kenya from?


Popular payment types in Kenya

Mobile payments are preferred in Kenya, specifically M-PESA (a mobile-phone based money transfer system utilized specifically in M-PESA). After M-PESA, cash and cash on delivery are preferred payment options. digital wallet adoption is growing slowly. Credit and debit card purchases are concentrated among the middle and upper classes and happen primarily in the large cities.

Kenya is making visible efforts toward building a better logistics infrastructure and promoting financial inclusion, so that ecommerce can expand outside the confines of big cities.


Available payment types for Kenya
The list below represents the current categories of payment options Digital River supports for this market.


Payment methods for Kenya


Fulfillment details for Kenya

Cross-Border Fulfillment: Landed Cost is Available.

Calculation of duties and fees incurred when goods are shipped cross border.


In-Country Fulfillment: Not available

eCommerce facts and figures
$88B GDP 51.4M Total Population 87% Internet Usage

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