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Accelerate your revenue with a new audience of customers throughout Kenya - without friction or complexity.
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Sub-Saharan Africa is an untapped global market with tremendous upside. A young continent with a growing and ambitious middle class, developing infrastructure and strong cross-continent mobile adoption. Analysts predict that the African ecommerce market will reach $75 billion by 2025. When it comes to East Africa, Kenya is often seen as the most stable and engaging markets for European, Asian, and North American brands. The country has growing democratic institutions, is encouraging to foreign investment and has one of the most dynamic ecommerce markets on the continent.
An estimated ecommerce market of $2 billion. Its developed digital infrastructure and broad internet adoption should translate into rapid growth by the end of 2020 due to the Covid-19 pandemic. Kenyan ecommerce shoppers have an appetite for products considered cross-border, particularly clothing, consumer electronics and personal care items from marketplaces and brands operating in the EU (with China coming up fast).
Mobile payments are preferred in Kenya, specifically M-PESA (a mobile-phone based money transfer system utilized specifically in M-PESA). After M-PESA, cash and cash on delivery are preferred payment options. digital wallet adoption is growing slowly. Credit and debit card purchases are concentrated among the middle and upper classes and happen primarily in the large cities.
Kenya is making visible efforts toward building a better logistics infrastructure and promoting financial inclusion, so that ecommerce can expand outside the confines of big cities.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available