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Accelerate your revenue with a new audience of customers throughout Nigeria - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Nigeria is the largest economy and most powerful nation in Western Africa and perhaps in all of Africa. The country is young, upwardly mobile, English speaking, with a vast reserve of natural resources (particularly oil). Poverty rates remain high, but the middle class is growing each year.
Marketplaces dominate the local and international ecommerce market. Nigerians tends to use ecommerce to purchase consumer electronics, clothing, beauty and personal care items, children’s items, and grocery.
Cash overwhelmingly dominates the Nigerian market in terms of payment preferences, followed by credit and debit cards, bank transfers, and digital wallets. Nigeria is making visible efforts toward building a better logistics infrastructure and promoting financial inclusion, so that ecommerce can expand outside the confines of big cities.
As part of its Financial System Strategy 2020, the Central Bank of Nigeria is focusing on financial inclusion by bringing unbanked consumers under the purview of the banking system, aided by mobile money operators and telecom companies, who are making efforts to create traction for the financial inclusion program.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available