Explore the global markets where Digital River can accelerate your global expansion and revenue.
Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.
Build a new audience and boost your revenue by selling into Nigeria, leveraging our proven global infrastructure to enter new markets with ease..
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Nigeria is the largest economy and most powerful nation in Western Africa and perhaps in all of Africa. The country is young, upwardly mobile, English speaking, with a vast reserve of natural resources (particularly oil). Poverty rates remain high, but the middle class is growing each year.
Marketplaces dominate the local and international ecommerce market. Nigerians tends to use ecommerce to purchase consumer electronics, clothing, beauty and personal care items, children’s items, and grocery.
Available currencies will depend on the payment method provider, as well as any regulatory restrictions.
Digital River can support the sales of these types of products for this specific market.
Cash overwhelmingly dominates the Nigerian market in terms of payment preferences, followed by credit and debit cards, bank transfers, and digital wallets. Nigeria is making visible efforts toward building a better logistics infrastructure and promoting financial inclusion, so that ecommerce can expand outside the confines of big cities.
As part of its Financial System Strategy 2020, the Central Bank of Nigeria is focusing on financial inclusion by bringing unbanked consumers under the purview of the banking system, aided by mobile money operators and telecom companies, who are making efforts to create traction for the financial inclusion program.
The list below represents the current categories of payment options Digital River supports for this market.