Explore the global markets where Digital River can accelerate your global expansion and revenue.
Accelerate your revenue with a new audience of customers throughout Peru - without friction or complexity.
*The sale of certain products in this market may be subject to international export regulations. If you would like to learn more about selling into this market, lets chat.
Although Peru is a small market ranking sixth in Latin America, it has experienced significant growth in the past decade. $4 billion in online purchases were made in Peru in 2019, with 65% concentrated in the capitol, Lima. Analysts project that ecommerce could reach $14 billion by 2022. Forward-thinking merchants would be wise to consider Peru. To succeed in Peru, however, merchants must understand the customer mindset, which is skeptical of ecommerce. Creating a simple, frictionless transaction is crucial to earning customer trust.
Peru is a cash-based society, with shoppers preferring cash on delivery methods like PagoEfectivo. Peru is one of the largest unbanked populations in LATAM with only 20% having a credit card. Despite the popularity of cash-based payment methods, cards represent nearly 60% of all ecommerce sales and 43% of that spend is with international cards.
In Latin America, even though cash-based payments are hard to beat in ecommerce (with notoriously convenient kiosk cash payments methods such as Boleto Bancário, or OXXO setting the tone these days), central banks actively collaborate with the fintech environment and the government to create a climate of financial inclusion and offer unbanked citizens easy means of paying and purchasing online in faster and safer conditions.
Cross-Border Fulfillment: Landed Cost is Available.
In-Country Fulfillment: Not available