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Explore 240+ global markets where Digital River can accelerate your global expansion and grow your revenue.

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Country Guide

Not all countries or territories may be represented. Some may not be available due to embargoes or other restrictions. For further information please contact us.

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Accelerate your revenue with a new audience of customers throughout Turkey - without friction or complexity.

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Use the report builder to add this information to a downloadable pdf. You will be able to modify your selection(s) as you go in the ribbon at the bottom of the page.

Why Sell into Turkey?

Turkey is the 20th largest ecommerce market in the world with a revenue of $8 billion in 2019. Turkey’s economic and social development since 2000 has been impressive, in relation to increased employment and income. There are, however, economic vulnerabilities and risks to consider with rising inflation and unemployment along with ongoing geopolitical tensions in the region.

Revenue in the ecommerce market is projected to reach $14,890 million in 2021 with expected annual rate of 14.6%, resulting in a projected market volume of $25,673m by 2025. The market’s largest segment is fashion with a projected market volume of $6,240m in 2021. The average revenue per user is expected to be $364.64.Turkish consumers spend an average of $71 per online purchase, comparable to online spend in Europe and the U.S.

Localized Shopping Experiences in Turkey

Processing Currency

Available currencies will depend on the payment method provider, as well as any regulatory restrictions.


Available Product Categories

Digital River can support the sales of these types of products for this specific market.

Digital Physical

Logistics Support for Turkey

Our global logistics solution works in concert with your existing supply chain. No need to secure new carriers and warehouses. Gain faster, more economical shipping options to reach new customers around the globe.

Cross-border shipping
Landed cost guarantee

Popular payment types in Turkey

Credit cards dominate in Turkey, accounting for nearly 60% of eCommerce purchases. Credit card usage is expected to increase too, because of new regulations that allow card purchases to be spread out over 18 monthly installments.

Turkey is an example of how technology shaped itself on the backbone of consumer behavior. Turkey is typically an installments market, so in the advent of the Covid-19 pandemic, credit cards and their installments functionality proved to be factors in maintaining merchants afloat and boosting cashless payments. Mastercard and ING Turkey developed the Tapon-Phone solution that enables small merchants and Small and Medium Size Enterprises (SMEs) to turn a smartphone into a point-of-sale and accept contactless payments via near-field communication.

Turkey Available payment types for Turkey

The list below represents the current categories of payment options Digital River supports for this market.

Payment methods for Turkey

Ecommerce facts and figures
$754.4B GDP 84M Total Population 83% Internet Usage

Popular Languages

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