Digital River’s series of country-specific infographics continues with a spotlight on Germany. With a population of 70.5 million Internet users, Germany is the largest ecommerce market in Central Europe. B2C ecommerce sales in the country are expected to reach nearly $70 billion by 2017.
If you are preparing to capture market share in this growing European geography, there are a few key cultural expectations to keep in mind. First, when compared to five other European countries – including Belgium, France, Italy, the Netherlands and the United Kingdom – Germany has one of the highest rates of online returns. In fact, 42 percent of shoppers want the ability to buy online and return items in store. Second, German shoppers also have specific payment preferences – and credit cards are not typically their number one choice. Instead, 40 percent of German shoppers opt for alternative online payment services like PayPal, Sofort, ClickandBuy and Giropay.
If you’d like more information on these and other facts about the ecommerce market in Germany, check out our infographic below.