BlueHornet Networks Provides Email Marketing Services for SnagAJob.com


MINNEAPOLIS — Jan. 25, 2011 — BlueHornet Networks, Inc., a leading provider of email marketing solutions and business unit of Digital River, Inc., recently added SnagAJob.com to its client roster. SnagAJob.com, the nation’s largest job search site and online community focused on hourly workers, is using BlueHornet’s advanced email marketing solution to create a more cost-effective email program, optimize its email campaigns and improve its interaction with subscribers.

“To help hourly job seekers easily and quickly connect with the right employers, we needed to locate an experienced email service provider to help us develop a strategic email program,” said Amanda Richardson, senior vice president of product for SnagAJob.com. “With BlueHornet’s proactive services and strong commitment to client success, we are providing even more benefits for job seekers, employers and advertisers looking to make important workforce connections.”

BlueHornet’s built-in data segmentation, transactional messaging and enhanced dynamic content capabilities allow SnagAJob.com to deliver timely account notifications and relevant job-alert emails tailored to a job seeker’s unique preferences and geographic location. SnagAJob.com is also leveraging BlueHornet’s email consulting services, including deliverability management, account development and strategic services to enhance its subscribers’ brand experience and strengthen its overall email program.

“Providing subscribers with the most relevant and beneficial emails is the goal for SnagAJob.com’s email program and the ideal lifecycle messaging strategy,” said Gerry Widmer, vice president of client services for BlueHornet. “Using BlueHornet’s sophisticated marketing technology, SnagAJob.com is able to strengthen and refine their email communications so they’re delivering messages that resonate most with their customers.”

To increase their cost effectiveness, SnagAJob.com is using BlueHornet’s flexible pay-for-performance pricing option. This model reduces the risks to profit and overpaying for campaigns, which might be impacted by factors such as economic fluctuations.

About SnagAJob.com

SnagAJob.com, America’s largest hourly job website, has helped connect hourly workers with quality full-time and part-time jobs in a wide range of industries since 2000. Headquartered in Richmond, Va., SnagAJob.com also provides both job seekers and employers with valued insights and a cutting-edge interface that are unique to hourly employment. Current clients include DISH Network®, FedEx®, Boston Market®, Chick-fil-A®, Bed Bath & Beyond®, Michaels® and Jiffy Lube®. Learn more about the No. 1 source for hourly employment at www.snagajob.com.

About BlueHornet Networks, Inc.

BlueHornet Networks, a business unit of Digital River, Inc., specializes in helping marketers create highly targeted email programs that evolve through the customer lifecycle. The company’s lifecycle messaging tools and strategies deliver the value, flexibility and strength brands need to drive sales online and in stores. BlueHornet’s email solutions are designed to be used in conjunction with emerging marketing technologies such as social media, mobile, video and product recommendations. For more information, visit the BlueHornet website.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of BlueHornet to support the strategic email marketing services and programs for SnagAJob.com; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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