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BlueHornet Networks Wins ClickZ Connected Marketing Award for Best Use of Email Marketing


MINNEAPOLIS — Aug. 18, 2011 — BlueHornet Networks, Inc., a leading enterprise email marketing provider from Digital River, Inc., announced that it won a ClickZ Connected Marketing Award for Best Use of Email Marketing. BlueHornet was recognized for its work on Yum! Brands’ KFC Double Down social email campaign. The ClickZ Connected Marketing Awards recognize brands and organizations that embrace innovation and creativity with their audiences and drive results.

The KFC campaign used social media and email to promote and pre-announce their new KFC Double Down — a one-of-a-kind sandwich that features two Original Recipe® chicken filets in place of the typical sandwich bun. BlueHornet’s flagship email marketing application, eMarketing Suite Enterprise, powered the campaign’s email delivery, data segmentation and targeting. In addition, the campaign used BlueHornet’s SocialLoopâ„¢ social email feature to increase social sharing and acquire new email subscriptions. The campaign achieved a 40 percent open rate, 30 percent increase in email club opt-ins, as well as 12,000 Facebook and Twitter shares within the first 24 hours. BlueHornet’s email solution is part of Digital River’s self-service e-marketing toolset.

“We knew the visual of a bun-less sandwich was a great conversation starter, so this was the perfect opportunity to integrate social media sharing into an email campaign,” said Scott Geiser, manager, digital marketing and emerging media for KFC Corporation. “We simply got the ball rolling and our social influencers provided all the momentum. We were amazed that the simplicity of the campaign generated such national attention.”

“BlueHornet’s focus is on making it easier for enterprise brands to do two things — increase the strategic value of their email marketing programs and use email in conjunction with emerging media to increase overall campaign effectiveness,” said Gerry Widmer, general manager of BlueHornet. “We’re excited to be recognized by ClickZ for the outstanding results achieved from the KFC Double Down campaign. We’re also honored to work with great companies like KFC that are creative in their approach to growing their client relationships and revenue.”

According to ClickZ Experts contributor and Connected Marketing Awards judge Stephanie Miller, the KFC campaign was notable for, “Great use of email to drive social behavior, and they didn’t forget to collect email addresses while they were at it. The business results are outstanding — for a new sandwich and a brand not previously high in social activity — this is great stuff.”

About BlueHornet Networks, Inc.

BlueHornet Networks, a business unit of Digital River, Inc., specializes in helping marketers create highly targeted email programs that evolve through the customer lifecycle. The company’s lifecycle messaging tools and strategies deliver the value, flexibility and strength brands need to drive sales online and in stores. BlueHornet’s email solutions are designed to be used in conjunction with emerging marketing technologies such as social media, mobile, video and product recommendations. To learn more about BlueHornet, visit www.bluehornet.com and follow @BlueHornetEmail on Twitter.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #DigitalRiver, #ecommerce, #BlueHornet, #emailmarketing

Tweet This: @BlueHornetEmail and @kfc_colonel take @ClickZ #emailmarketing award

About Digital River
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.

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