Digital River and Mirum Form Strategic Partnership to Help Merchants Build Stronger Brands across Direct Ecommerce Channels

MINNEAPOLIS and NEW YORK— Aug. 27, 2015 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced today a strategic partnership with global digital agency Mirum. With years of ecommerce and emarketing experience, together the companies are recasting the ways rich online content and ecommerce are united to build stronger brands and drive direct sales.

Because of the complexity involved in building ecommerce systems, many brands end up with streamlined stores that, while functional, offer utilitarian shopping experiences. Mirum and Digital River believe there is considerable opportunity to both entertain and educate customers during the online buying process and, as a result, build enduring relationships that will lead to an increase in sales conversions.

“Visitors on an ecommerce site are not just in a shopping mindset. They also are learning about new products and managing their consideration set. Our job is to balance the shopper’s desire for brand and product information with a compelling buying and transactional experience,” said Scott Heimes, CMO and senior vice president of Digital River. “Through our alliance partnership with Mirum, now we can further enhance the end-to-end, branded shopping experience, creating even greater continuity and engagement for shoppers — from the moment they enter a content site to final ecommerce check out and delivery.”

Digital River processes billions of dollars in online transactions across more than 240 countries and territories, giving the company deep insight into the strategies and factors that generate sales for its clients. The company’s clients include major brands such as Adobe, HTC, Kaspersky Lab, Lenovo, Microsoft and Razer, to name a few.

Mirum has developed high-end fashion commerce sites for European brands like Fauchon and Merrimeko, and understands the importance of brand design in the user experience. This experience has helped Mirum create successful online sales promotion campaigns for its clients on the sites of major retailers like Walmart and Target.

“Forrester* expects online retail sales in the U.S. to reach $334 billion in 2015 and grow to $480 billion in online sales by 2019,” said John Baker, chief marketing officer, Mirum. “Through our new partnership, Mirum and Digital River will be able to help brands capture a larger share of this revenue through direct channels, while setting new standards in design and engagement.”

Mirum is a modern digital agency that helps businesses facing major market disruption confidently pivot in new directions and take advantage of new opportunities. Created with a pioneering spirit, Mirum brings together successful regional companies that have a deep understanding of local market needs. Our principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations. Mirum is a global network operating in 20 countries, with 40 offices and more than 2,200 professionals, and is a part of the J. Walter Thompson Company and WPP family. For more information, visit

Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. In 2014, Digital River processed more than $35 billion in online transactions, connecting B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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* Forrester Research eCommerce Forecast, 2014 To 2019 (US), Forrester Research, Inc., April 22, 2015