Panel Discussion Focuses on Top Strategies for Growing Profitable B2B E-Commerce Programs
MINNEAPOLIS — Jan. 4, 2012 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced George Hansen, director of sales for Digital River oneNetworkDirect, will participate in a panel discussion at the Affiliate Summit West 2012, which takes place Jan. 8-10, 2012, in Las Vegas, Nev., at Caesars Palace Las Vegas.
The panel titled, “How to Make Business-to-Small Business (B2sB) Profitable,” will provide an opportunity for affiliates and publishers to explore strategies for lead generation and learn about best practices for B2sB product promotion, messaging and customer outreach. The panel will also focus on the top 10 things affiliates can do to “earn in” B2sBs. Hansen will share insight and ideas based on Digital River’s experience helping some of the industry’s most successful affiliates with their e-commerce B2sB initiatives.
The “How to Make B2sB Profitable” panel discussion will be held in the Emperors II room at Caesars Palace from 11:30 a.m. to 12:30 p.m. MST on Jan. 10, 2012. In addition to speaking at the conference, Digital River will exhibit at booth 301/303.
The Affiliate Summit was founded in 2003 to provide educational sessions on the latest industry issues and to foster a productive networking environment for affiliate marketers. Affiliate Summit West will include an exhibit hall with affiliate merchants, vendors and networks, as well as multiple tracks of educational sessions. For more information regarding the conference agenda, visit Affiliate Summit West 2012 Agenda.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, call +1 952-253-1234, or follow the company on Twitter.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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