Digital River and ChannelIQ Host Webinar to Help Companies Scale and Accelerate Ecommerce Growth through Online Reseller Strategies

MINNEAPOLIS — July 8, 2016 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced it is partnering with ChannelIQ to host a free webinar for companies interested in accelerating the growth of their ecommerce businesses through online channel strategies. The webinar called, “Reseller Partner Channel Insights,” is scheduled for Wednesday, July 13 at 12:30 p.m. EDT.  Registration for the free webinar is now open at

This educational webinar for ecommerce practitioners and online channel program strategists will:

  • Review the impact ecommerce has had on reseller sales channels — Ecommerce has disrupted long-established ways of doing business, and empowered buyers are now dictating decisions on how transactions are made and through which channels.
  • Explore the drivers for going to market with partners and resellers — One of the goals of an effective direct-to-buyer strategy is to engage rather than compete with channel partners, drawing upon their reach and capabilities from buyer engagement to purchase, delivery and support.
  • Examine how ecommerce solutions can be used to update an online partner program — To cost effectively scale their businesses and strengthen partner relationships, companies can recast reseller partner programs by integrating new ecommerce technologies that decrease administrative burdens, automate partner compensation, track product pricing across channels, and quickly connect offline customers to online purchasing experiences.

“Resellers and distributors are an integral part of a merchant’s go-to-market strategy, but finding an efficient way to manage the order lifecycle across these relationships can be nearly impossible,” said Mike French, director of channel solutions at Digital River. “By automating the most resource-intensive aspects of a channel program, companies can eliminate channel conflict, and develop a centralized and seamless partner management system.”

For information about Digital River’s partner channel solutions, visit

 About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. Through these services, Digital River connects B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

 Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

 Twitter Tags: #reseller, #ecommerce, #channelstrategy, @DigitalRiverInc, @ChannelIQ
Click to Tweet: Webinar: @DigitalRiverInc & @ChannelIQ discuss how to accelerate #ecommerce growth with online #reseller strategies