Digital River Delivers Enhanced Business-to-Business E-Commerce Solution

Global cloud-based solution meets business buyer demand for best-in-class online purchase experiences

MINNEAPOLIS — Dec. 20, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced an enhanced business-to-business (B2B) offering that enables companies — large and small — to create best-in-class online purchase experiences for their business buyers. The global cloud-based solution enables physical and digital goods merchants to sell directly to new or underserved groups of business buyers by tailoring their e-commerce services and using authenticated portals, segmented pricing, preferred payment methods, private reseller networks, and more. For some companies, selling direct to business buyers has materially increased margin efficiency and produced renewal rates of 30 percent.

“Today’s business buyers are demanding more from their online purchases. They are demanding unprecedented levels of self-service, content, flexibility, and integration across channels and locales,” said Joel Ronning, Digital River’ CEO. “Our enhanced B2B solution helps online merchants answer this call in a way that no other solution can. It leverages our more than 15 years of global e-commerce expertise in building business buying experiences along with a proven cloud-based e-commerce infrastructure.”

Digital River’s B2B solution is built on the backbone of its Global Commerceâ„¢ enterprise system, which supports tens of thousands of online businesses around the world, including some of the Internet’s biggest software publishing and consumer electronics brands. The B2B solution offers online merchants the ability to:

  • Streamline system integrations — expand and enhance current online capabilities by integrating Digital River’s commerce solutions with traditional business platforms and systems, including ERP, CRM or partner management systems.
  • Reach new global markets — secure access to markets across the globe and reach underserved channels with flexible solutions and an international resource network of local tax professionals, payment specialists and regional marketing experts.
  • Launch channel-specific sites — customize the B2B shopping experience by offering authenticated portals, and segmented and tiered pricing for specific channel partners or key accounts.
  • Streamline the transaction process — tailor the purchasing process to meet company requirements with multiple seller- and merchant-of-record model options.
  • Secure ownership of the customer lifecycle — drive reccurring revenue by maintaining access to valuable channel customer data and establishing direct customer relationships.

“According to forecasts, the global e-commerce market is poised for tremendous growth — and we expect that B2B will be an important driving force behind it,” said Ronning. “By using our B2B e-commerce solution, companies can not only take advantage of this increasing revenue opportunity, but also deliver a world-class user experience that drives operational efficiencies and reduces conflict across their sales channels.”

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support a global B2B offering; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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