Digital River Expands Business-to-Business Commerce Capabilities with Enhanced Partner Management Solution


Customized online portals make it easier for resellers, VARs and distributors to sell directly to business buyers on a global basis.

MINNEAPOLIS — Aug. 20, 2012 — Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, enhanced its Partner Management Solution, adding even more business-to-business (B2B) capabilities to its Global Commerceâ„¢ enterprise system. Using this cloud-based solution, B2B companies can easily build and deploy private, online portals to enable their individual resellers or channel partners to sell directly to business buyers on a global basis. As part of an online channel enablement strategy, the Partner Management solution can help companies, such as software publishers, electronics manufacturers and medical device companies, attract more partners, reduce partner administration, cut order and transaction costs, raise partner satisfaction levels, and expand their channel businesses worldwide.

“When it comes to managing multiple partner relationships, one size does not fit all. A channel strategy, if implemented well, can yield great results for B2B companies of all sizes, helping them compete globally and more profitably,” said James Gagliardi, Digital River’s vice president of product and innovation. “Our enhanced Partner Management solution is an important part of Digital River’s larger global channel enablement strategy and our ongoing commitment to help companies turn often underutilized opportunities into healthy revenue streams.”

Features and Functionality

The features of the Digital River Partner Management solution are designed to help companies manage their channel partner program more efficiently. To that end, the solution includes a highly flexible set-up wizard for creating private online purchase portals and targeting tightly segmented buying groups. Using the wizard, businesses can:

  • Build portal purchase plans that are based on volume or tiered pricing models and customized for specific partners;
  • Offer a variety of global payment methods on their portals, including purchase orders and credit cards, among others;
  • Establish promotions on a partner-by-partner basis;
  • Tailor product sets and catalogs to meet the unique requirements of each partner; and
  • Freely configure discounts to incentivize partners and reward them for their sales performance.

Gagliardi continued, “Our clients and prospects have expressed a need to spend less time and energy managing and administering the proper terms for their individual channel relationships. We developed the Partner Management solution to remove these complexities and help them successfully grow an online commerce program.”

Digital River’s Partner Management Solution Supports Global Expansion

Because the Partner Management program is integrated with the Digital River® Global Commerceâ„¢ solution, clients have automatic access to an extensive global footprint. The global capabilities that are part of this cloud commerce solution include a fully localized order process in more than 30 languages, more than 40 international and local payment options and customer support in 15 languages. With the ability to target new customers around the world, Digital River can help businesses and their channel partners increase global reach and revenue.

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Forward-Looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support the Partner Management solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.

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