Digital River Helps Power Global Commerce Expansion for Rosetta Stone
Manages consumer e-stores in Australia, Brazil, the Netherlands, Poland, South Africa and Thailand for premier language and literacy company
MINNEAPOLIS — June 5, 2014 — Digital River, Inc. (NASDAQ: DRIV), a leading global provider of Commerce-as-a-Service solutions, announced that it is powering global commerce operations for Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning, reading and brain fitness solutions. Rosetta Stoneis marketing and selling subscriptions and downloads of its software to consumers from Australia, Brazil, the Netherlands, Poland, South Africa and Thailand via localized online stores powered by Digital River.
“It is important that the buying experience in our online stores reflects the cultural commitment that is so deeply rooted in our language-learning products. Digital River helped us achieve this,” said Mark Moseley, Rosetta Stone’s head of Information Technology. “We selected Digital River because it has local e-commerce practitioners across the globe who can help us speed time-to-market and easily scale our marketing and payment operations to meet our international growth goals.”
The new commerce stores enable Rosetta Stone to build cross-border relationships with customers and cater to their local purchasing preferences. Through the Digital River e-commerce solution, Rosetta Stone’s software can be purchased as single-use downloads and subscriptions in six- and 12-month increments. Digital River also is supporting installment plans in Brazil — called parcelas — which is a popular payment option in the region. To further boost demand generation activities and commerce sales, Digital River’s marketForceâ„¢ digital marketing agency is managing localized paid search campaigns in some of Rosetta Stone’s regions.
“When expanding commerce operations across borders, it is crucial to address local online selling requirements in order to generate higher shopping cart conversion rates and sales, and save considerable time and money from an operational standpoint,” said Tom Peterson, executive vice president and general manager of commerce at Digital River. “With two decades of experience providing global commerce solutions to digital content companies, we’ve developed the expertise to help companies like Rosetta Stone maximize and tailor their regional commerce and marketing efforts while at the same time remaining true to their global brand.”
About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.
In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce market; the ability of Digital River to support Rosetta Stone’s e-commerce solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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