Digital River Hosts and Sponsors Monetization Day at the 2011 Game Developers Conference

MINNEAPOLIS — Feb. 23, 2011 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, will host and sponsor Monetization Day: Conquering the Revenue Code at the 2011 Game Developers Conference (GDC) in San Francisco, Calif., on March 2, 2011, from 9:00 a.m. to 5:30 p.m. in the North Hall (room 121/124) of the Moscone Center. At this day-long educational forum hosted by Digital River, senior executives representing some of the game industry’s largest brands will have discussions and answer questions on some of the most pressing and challenging aspects of game monetization.

Digital River’s Monetization Day: Conquering the Revenue Code will feature five interactive sessions that explore the critical components for maximizing game profits. Attendees will walk away with market intelligence, insight into proven monetization models, creative multi-channel marketing and game design strategies, and a deeper understanding of commerce costs. The impressive line-up of sessions and industry leaders includes:

    • Understand the Game Market, Predict the FutureKeynote presentation by Colin Sebastian, director and senior analyst at Lazard Capital Markets;


    • Design and Execute the Optimal Monetization Strategy by Game ProfilePanel moderated by John Hayase, senior vice president, product development at Atari;


    • Revenue Recognition: Game Design and System Implications of Virtual EconomiesPresentation and panel moderated by Mick Bobroff, partner at Ernst & Young LLP;


    • Recruit Profitable Players through Advanced Multi-Channel Marketing MethodsPanel moderated by Laura Naviaux, global vice president, sales and marketing at Sony Online Entertainment; and


  • Commerce Platform Economics: Analysis Behind Informed “Build or Buy” DecisionsPresentation by Michael Herndon, senior director, game monetization at Digital River.

Other Monetization Day participants and panelists will include: Mark Richman, CFO at Digital Chocolate; Michael Blank, vice president of production, global online, at EA; Chris Lee, vice president of publishing at En Masse Entertainment; Christina Sawyer, vice president of finance at ngmoco; Anthony Royce, global brand manager at Sony Online Entertainment; Chris Early, vice president of digital publishing at Ubisoft; Jens Begemann, founder and CEO at wooga; and Tom Nichols, video game consultant.

“There are tremendous shifts happening in the games industry, including the movement from in direct to direct consumer relationships, the transition between gaming platforms, and the emergence of new revenue optimization models,” said Jeff Hemenway, Digital River’s group vice president of games. “Digital River has partnered with the highest caliber industry leaders to offer decision makers deep insight into the many issues and opportunities surrounding maximizing game profits.”

Access to the full-day, Digital River-sponsored event is open to holders of registered 2011 GDC passes. There is no additional fee or sign up required to attend. For more details on the speakers and sessions offered, please visit

Digital River is also an exhibitor at GDC and can be found in booth number 1830.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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